《東方劍橋應用英語系列：西方社會禮儀與文化》詳細介紹了西方社會的禮儀規(guī)范和相關文化背景，旨在幫助人們在對外交往中充分展現(xiàn)中國公民良好的禮儀素養(yǎng)和精神面貌。全書共分為12章，內(nèi)容涵蓋了西方禮儀文化概述、見面禮儀、人際交往禮儀、文書禮儀、公共場所行為禮儀、餐飲禮儀、著裝禮儀、婚俗禮儀、喪葬禮儀、商務禮儀、禁忌禮儀和體態(tài)禮儀。《東方劍橋應用英語系列：西方社會禮儀與文化》在介紹西方社會禮儀規(guī)范的同時深入挖掘其后的文化根源和背景知識，每一章正文之后的情景對話和補充閱讀材料都盡量保持了英語的原汁原味，有助于讀者在閱讀中學習地道的語言。
《東方劍橋應用英語系列：西方社會禮儀與文化》可作為高校學生的選修課教材及英語、對外漢語等專業(yè)的拓展課程教材，也可作為課外閱讀書籍，同時也適合出國留學人士和廣大英語愛好者學習使用。
Chapter 1 Outline of Western Culture and Etiquette 西方文化禮儀概述
Intensive Reading
1.1 The Conception of West
1.2 What Is Culture?
1.3 The Cultural Logic of Westerners
1.4 What Is Etiquette?
Vocabulary
Situational Dialogues
Supplementary Reading
2.1 Forms of Address
2.2 Ways of Daily Greetings
2.3 Courtesy of Introduction
2.4 Ways of Saying Goodbye
2.5 Handshaking, Social Kissing and Hugging
Exercises
Chapter 1 Outline of Western Culture and Etiquette 西方文化禮儀概述
Intensive Reading
1.1 The Conception of West
1.2 What Is Culture?
1.3 The Cultural Logic of Westerners
1.4 What Is Etiquette?
Vocabulary
Situational Dialogues
Supplementary Reading
Chapter 2 Etiquette of Greetings 見面禮儀
2.1 Forms of Address
2.2 Ways of Daily Greetings
2.3 Courtesy of Introduction
2.4 Ways of Saying Goodbye
2.5 Handshaking, Social Kissing and Hugging
Exercises
Situational Dialogues
Supplementary Reading
Chapter 3 Etiquette of Interpersonal Communication 人際交往寫禮儀
Intensive Reading
3.1 Ladies First
3.2 Paying a Visit
3.3 Giving and Receiving Gifts
3.4 Phone Calling Etiquette
3.5 Four Dynamic Terms of Courtesy
Vocabulary
Exercises
Situational Dialogues
Supplementary Reading
Chapter 4 Etiquette of Practical Writings 文書禮儀
Intensive Reading
4.1 Invitations
4.2 Letters
4.3 Thank-you Note
4.4 Email and Fax Etiquette
Vocabulary
Exercises
Situational Dialogues
Supplementary Reading
Chapter 5 Etiquette of Behavior in Public Places 公共場所行為禮儀
Intensive Reading
5.1 Personal Space
5.2 The Use of Cell Phones in Public
5.3 At Concerts
5.4 Riding Public Transportation and Cars
Vocabulary
Exercises
Situational Dialogues
Supplementary Reading
Chapter 6 Dining Etiquette 餐飲禮儀
Intensive Reading
6.1 The Table Setting
……
Chapter 7 Dressing Etiquette 著裝禮儀
Chapter 8 Wedding Etiquette 婚俗禮儀
Chapter 9 Funeral Etiquette 喪葬禮儀
Chapter 10 Business Etiquette 商務禮儀
Chapter 11 Taboos in Western Culture and Etiquette 禁忌禮儀
Chapter 12 Etiquette of Body Language 體態(tài)禮儀
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