《旅游英語(yǔ)應(yīng)用教程》以功能（意念）教學(xué)法為指導(dǎo)思想，結(jié)合旅游業(yè)中“吃、住、行、游、購(gòu)、娛”六大要素，將內(nèi)容分為相應(yīng)的六個(gè)模塊。全書(shū)以此為框架，以旅游活動(dòng)為主線，創(chuàng)設(shè)情景對(duì)話，精選相關(guān)文章。對(duì)話強(qiáng)調(diào)功能性、真實(shí)性，文章則突出知識(shí)性、實(shí)用性，每個(gè)模塊末設(shè)計(jì)了相關(guān)的寫(xiě)作練習(xí)。《旅游英語(yǔ)應(yīng)用教程》課件中帶有相關(guān)的“突發(fā)事件及其應(yīng)急方法”及導(dǎo)游實(shí)務(wù)的問(wèn)答，并附有課后練習(xí)答案。《旅游英語(yǔ)應(yīng)用教程》內(nèi)容突出旅游英語(yǔ)教材的實(shí)用性和實(shí)踐性原則，力求真實(shí)展現(xiàn)旅游業(yè)各環(huán)節(jié)的知識(shí)和技能，培養(yǎng)旅游英語(yǔ)交際能力，體現(xiàn)旅游英語(yǔ)學(xué)習(xí)和教學(xué)特征�！堵糜斡⒄Z(yǔ)應(yīng)用教程》可作為旅游管理專業(yè)高年級(jí)學(xué)生、外國(guó)語(yǔ)學(xué)院旅游英語(yǔ)專業(yè)學(xué)生的教學(xué)用書(shū)，也可作為導(dǎo)游證書(shū)考試培訓(xùn)教材。
Transport
Speaking Booking Flight Tickets
Reading Zheng He, a Great Navigator
Comprehensive Exercises
A Humorous Story
Speaking Going Through the Customs
Reading Transportation in China
Comprehensive Exercises
A Humorous Story
Speaking Seeing off at the Airport
Reading Qualifications for Being a Good Tour Guide/
Interpreter
Comprehensive Exercises
A Humorous Story
Simulated Writing
Module 2 Accomodaflon
Unit 4
Speaking Room Reservation
Reading Hilton Hotels Corporate Profile
Comprehensive Exercises
A Humorous Story
Unit 5
Speaking Checking in at the Hotel
Reading The Hotel Industry
Comprehensive Exercises
A ,Humorous Story
Unit 6
Speaking In the Room
Reading Hotel Management
Comprehensive Exercises
A Humorous Story
Simulated Writing
Module 3 Catering
Unit 7
Speaking Ordering a Chinese Meal
Reading A Brief Introduction of Chinese Cuisine
Comprehensive Exercises
A Humorous Story
Unit 8
Speaking Ordering Western Meal
Reading Restaurant Etiquette
Comprehensive Exercises
A Humorous Story
Simulated Writing
Module 4 Sightseeing
Unit 9 ~
Speaking Touring Beijing
Reading Great Wall Tour
Comprehensive Exercises
A Humorous Story
Unit 10
Speaking A Trip on the Thames
Reading Disney World
Comprehensive Exercises
A Humorous Story
Unit 11
Speaking Visiting the Terra Cotta Warriors and Horses
Reading Chinese Architectural Styles
Comprehensive Exercises
A Humorous Story
Module 4 Simulated Writing
Module 5 Shopping
Unit 12
Speaking Shopping and Bargaining
Reading Shanghai, a Shopping Paradise
Comprehensive Exercises
A Humorous Story
Unit 13
Speaking Refunding and Complaining
Reading Top Ten Tibetan Souvenirs
Comprehensive Exercises
A Humorous Story
Module 5 Simulated Writing
Module 6 Entertainment
Unit 14
Speaking Visiting a Theme Park
Reading Hong Kong Disneyland
Comprehensive Exercises
A Humorous Story
Unit 15
Speaking Peking Opera
Reading Chinese Traditional Operas
Comprehensive Exercises
A Humorous Story
Unit 16
Speaking Spending Spring Festivals in China
Reading Chinese Customs
Comprehensive Exercises
A Humorous Story
Module 6 Simulated Writing
References
China s tourism started relatively late,but it is better than the tourism resources of many countries that tourism is well-developed. China s huge amount of culturalrelics, its quiet and beautiful scenery known far and wide, the splendour of itsancient art and culture, its traditional multi-national arts and crafts and food of various local recipes, have attracted foreign visitors for a long time. However, as tourism has just developed, China is lacking in sufficient transportation and facilities. In addition, we still have a lot of problems to be solved in the management of tourism, in the quality of service and in the quality of English level of guide and in te rpreters.With all these problems gradually settled, China s tourism will surely advance to a high stage of development along the unique Chinese pattern.
In fact, guide and interpreters are in direct service of foreign visitors. The irquality and service play a decisive role in the development of tourism in dustry."SERVICE" according to international concept contains 7 meanings involved in the acronym. "S" stands for SMILE meaning that the tour guide should provide smiling service. In other words, the tour guide is supposed to smile while rendering service to the tourist; "E" represents EXCELLENT which indicates that service should be per-formed in an excellent way; "R" symbolizes READY which shows that the tour guide is constantly ready to serve the tourist; "V" stands for VIEWING which in dicatesthat each tourism should be treated as a distinguished guest with his or her specialneeds; "I" shows INVITING which means that the tourist will want to return after she or he leaves the host country; "C" stands for CREATING which shows that the to urguide should create an amiable and harmonious environment for the tourist; and lastbut not least "E" indicates EYE which means each tour guide pays a close at tentionto the tourist with keen observation, foresee needs and provides in-time service to make the tourists feel that they are carefully and constantly concerned. Therefore,
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