商務(wù)英語(yǔ)聽(tīng)力(第2版)(附MP3錄音光盤(pán))
定 價(jià):23 元
叢書(shū)名:劍橋商務(wù)英語(yǔ)BEC備考叢書(shū)
- 作者:程向莉 ,彭玲娟 編
- 出版時(shí)間:2011/7/1
- ISBN:9787307086586
- 出 版 社:武漢大學(xué)出版社
- 中圖法分類:H319.9
- 頁(yè)碼:157
- 紙張:膠版紙
- 版次:2
- 開(kāi)本:16開(kāi)
《商務(wù)英語(yǔ)聽(tīng)力(第2版)》是針對(duì)劍橋商務(wù)英語(yǔ)中級(jí)和高級(jí)證書(shū)聽(tīng)力考試的內(nèi)容和形式,由資深BEC考官編寫(xiě)的一個(gè)分冊(cè)。自2006年出版以來(lái),該書(shū)受到了廣大考生、讀者的好評(píng),第一版已經(jīng)印刷多次。為了適應(yīng)考試形式的發(fā)展,更加方便和有助于考生備考,編者特將《商務(wù)英語(yǔ)聽(tīng)力(第2版)》進(jìn)行修訂,出版第二版。
《商務(wù)英語(yǔ)聽(tīng)力》第二版較之原版有以下顯著特點(diǎn):第一,將應(yīng)考策略以黑體印刷?荚嚵鞒膛c應(yīng)考策略以黑體印刷更加醒目,便于讀者直接了解商務(wù)英語(yǔ)聽(tīng)力中級(jí)和高級(jí)考試的異同,以及相應(yīng)的應(yīng)考對(duì)策。第二,題量加大,每一個(gè)單元增加了一套模擬試題。便于讀者選擇使用。第三,模擬試題難度加大,增添了與劍橋商務(wù)英語(yǔ)聽(tīng)力考試全真題難度一致的題目。第四,更新了部分聽(tīng)力內(nèi)容,使內(nèi)容更加貼近近幾年的商務(wù)英語(yǔ)活動(dòng)。
《商務(wù)英語(yǔ)聽(tīng)力(第2版)》適合參加B EC考試的考生考前培訓(xùn)、高校商學(xué)院、經(jīng)濟(jì)學(xué)院的學(xué)生和一般商務(wù)工作者學(xué)習(xí)英語(yǔ)使用,也是廣大英語(yǔ)愛(ài)好者提高商務(wù)英語(yǔ)能力的好幫手。
I.BEC聽(tīng)力題型介紹及應(yīng)試指導(dǎo)
II.Practice Tests
1.VANTAGE TESTS
PART ONE
Test 1
Test 2
Test 3
Test 4
Test 5
Test 6
PART TWO
Test 1
Test 2
Test 3
Test 4
Test 5
Test 6
PART THREE
Test 1
Test 2
Test 3
Test 4
Test 5
Test 6
2.HIGHER TESTS
PART ONE
Test 1
Test 2
Test 3
Test 4
Test 5
Test 6
PART TWO
Test 1
Test 2
Test 3
Test 4
Test 5
Test 6
PART THREE
Test 1
Test 2
Test 3
Test 4
Test 5
Test 6
III.Tapescripts
1.VANTAG E TESTS
PART ONE
Test 1
Test 2
Test 3
Test 4
Test 5
Test 6
PART TWO
Test 1
Test 2
Test 3
Test 4
Test 5
Test 6
……
Ⅲ.Keys to the Tests
Ⅳ Appendices 附錄
It seems a straightforward decision, doesn't it? Display and selling space in any store is always limited. So a retailer can enhance his profits by doing this. But how? And which one? It's back to the same question about pricing and competition. We generally deter- mine what the ideal mix of brand and price should be for a store. And the basic approach we use, is to go through the entire line of products, deleting each in turn, determining the impact this has, then restoring each to the line. Like if you'll remove one of some- thing, what happens to its market share? Will the customers simply buy the competing product closest in price, or do they stay with the brand but move to the next product up or down in the line? Or do they go elsewhere to find the product? We had a store manager who carried among other things seven different brands of electric mixers. We started with the brand A mixer, which had a 10.6 percent market share. When we eliminated it from the line, we found that 4.2 percent of the customers went to one model from brand B, but the remaining 6.4 percent was split among three different models from brand C. Well, brand D to G ran unaffected.