語言技能子系列：商務(wù)英語綜合教程（學生用書4）（附光盤1張）
定 價：34 元
叢書名：新基點全國高等院校商務(wù)英語專業(yè)本科系列規(guī)劃教材
- 作者：王瑞昀 編
- 出版時間：2010/2/1
- ISBN：9787811346268
- 出 版 社：對外經(jīng)濟貿(mào)易大學出版社
- 中圖法分類：H31
- 頁碼：277
- 紙張：膠版紙
- 版次：1
- 開本：16開
《商務(wù)英語綜合教程》共分四冊，每冊12個單元，內(nèi)容包括經(jīng)濟、管理、國際法和跨文化四大模塊，每單元均由TextA、TextB、Text C及相關(guān)練習組成。Text A側(cè)重商務(wù)詞匯、語法知識及篇章理解。Text B著力培養(yǎng)學生的商務(wù)英語口語和寫作能力等交際能力。TextC主要是提高學生的聽力技能和人文底蘊。本套教材主要適用于全日制商務(wù)英語專業(yè)或者英語（商務(wù)英語方向）專業(yè)的一二年級大學生，也可作為全日制非英語專業(yè)學生的選修課教材或行業(yè)培訓教材。教材分學生用書和教師用書。
新基點全國高等院校商務(wù)英語專業(yè)本科系列規(guī)劃教材·語言技能子系列
進入大眾化教育以來，中國高等學校英語專業(yè)的培養(yǎng)目標和培養(yǎng)模式日趨多樣化。其標志性變化就是傳統(tǒng)的英語語言文學專業(yè)裂變成商務(wù)英語專業(yè)和翻譯專業(yè)，從而形成了英語、商務(wù)英語和翻譯三足鼎立的局面。雖然國內(nèi)學者仍就這三個專業(yè)的共同性和差異性爭論不休，但是教育部批準設(shè)立上述專業(yè)，既是順應(yīng)社會經(jīng)濟發(fā)展對各種英語人才需要的體現(xiàn)，也反映出單純的英語語言文學專業(yè)人才的需求在減少。截止目前，已有上海對外貿(mào)易學院、對外經(jīng)貿(mào)大學、廣東外語外貿(mào)大學等7所高校被正式批準招收商務(wù)英語專業(yè)的學生，眾多高校還在積極申請開辦這一新專業(yè)。此外，據(jù)不完全統(tǒng)計，全國有500多所高校開設(shè)了商務(wù)英語課程。這些事實說明商務(wù)英語專業(yè)發(fā)展趨勢良好，前景廣闊。
眾所周知，不管英語專業(yè)如何裂變，必須要讓學生打好語言基本功，掌握聽說讀寫譯的技能，只有這樣才能進行語言交際。交際法認為，人們對語言的掌握是在交際過程中“習得”的。語言交際的環(huán)境越真實，就越能夠掌握有效的交際能力。有鑒于此，學習真實的語言交際材料，尤其是商務(wù)語境下的語言材料，就能夠縮短課堂教學與實際生活、工作的差距，學以致用，進行有效的商務(wù)溝通�；谶@種認識，我們試圖打破傳統(tǒng)教材先學“陽春白雪”的語言，然后再進行商務(wù)“嫁接”的模式，而是從一開始就讓學生置身于商務(wù)語境，學習商務(wù)基礎(chǔ)理論和知識，直接進行商務(wù)實踐的訓練，從而為將來的職場競爭打好基礎(chǔ)。實踐證明，直接學習商務(wù)英語教材而不是基礎(chǔ)英語，也能打好語言的基本功。據(jù)調(diào)查，許多普通高校英語（商務(wù)英語方向）專業(yè)的學生直接學習商務(wù)英語教材，四八級通過率依然分別保持在98％和85％以上，商務(wù)英語專業(yè)學生的就業(yè)率一直在99％以上，比其他相關(guān)專業(yè)學生更具競爭力。
Unit One Franchise Business
Text A Making Your Franchise the Next McDonalds
Text B Case Study： 25 Years of Franchising in Ireland
Text C Franchising —— A Safe Haven in Tough Times
Unit Two The Real Estate Business
Text A Finding Good Deals in Real Estate
Text B Getting Started Right in Real Estate Investing
Text C Worlds Priciest Cities to Own a Home
Unit Three Security in E-commerce Era
Text A OECD： Providing Consumer Protection in Electronic Commerce
Text B Case Study： MFP Security —— How the IT Guy Is Becoming the Security Guy
Text C A New Era of Attacks
Unit Four Credit Card
Text A How Credit Cards Work
Text B The New Rules of Credit Cards
Text C OECD Warns Protectionism will Worsen Financial Crisis
Unit Five Creation of Corporate Culture
Text A From Factory to Family： The Creation of a Corporate Culture
Text B Case Study： IBM Finds Profit in Diversity
Text C Become a Company That Invents New Ideas
Unit Six Cultural Difference in Business
Text A Advice on Cross-cultural Business
Text B Case Study： Cultural Differences Complicate a Georgia Drug Sting Opera
Text C The Impact of Culture on Branding
Unit Seven Mergers & Acquisitions
Text A Want to Orow？ Think Merger
Text B M & A Execution —— A Case Study on Deals That Went Wrong
Text C 2009： A Busy Year for Mergers and Acquisitions in China
Unit Eight Telecommuting
Text A Telework
Text B Case Study： Making Telecommuting Work
Text C Potential Drawbacks of Telework
Unit Nine Business and Customer-centeredness
Text A Daily Life， Not Markets： Customer-centered Design
Text B Reebok and Its Customization Strategy
Text C Secrets of Silk Production
Unit Ten Business Ethics
Text A Business Ethics
Text B Corporate Ethics： Right Makes Might
Text C Can I Ask for More Money?
Unit Eleven Corporate Social Responsibility
Text A Competitive Advantage and Corporate Social Responsibility
Text B Nestlcs Milk District Model： Economic Development for A Value-added Food Chain and Improved Nutrition
Text C The New Business
Unit Twelve Piracy
Text A A Nation of Pirates： Panicked by Digital Plunder， the Entertainment Industry Fights Back
Text B Battles against Music Piracy： Recording Industrys Campaign against Internet Piracy in China
Text C Piracy Issue at APEC
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