商務(wù)函電(高等學(xué)校規(guī)劃教材)(英文版)
定 價(jià):58 元
- 作者: 段婕 編
- 出版時(shí)間:2021/10/1
- ISBN:9787561274422
- 出 版 社:西北工業(yè)大學(xué)出版社
- 中圖法分類(lèi):F740
- 頁(yè)碼:272
- 紙張:
- 版次:1
- 開(kāi)本:16開(kāi)
The purpose of compiling this book is to help more learners acquire basic knowledge of for-eign trade practice through systematic study of international business correspondence, be familiar with various correspondence formats and common writing tips, and understand the humanistic background of different busi-ness activities as well as specific procedures, so as to enhance foreign trade exchanges.
The main aspects relating to the negotiation of transactions by means of correspondence include establishing of business relations, inquiries and replies, quotations, offers and counter offers, orders and acknowledgments, payment and packing, shipping and insurance, complaints and claims, agreements and contracts, and so on, which are all discussed in this book.
This book is suitable for students majoring in international economy and trade, and can also be used by relevant practitioners engaged in international trade for reference.
本書(shū)主要按對(duì)外貿(mào)易及外事活動(dòng)的一般程序提供各階段往來(lái)函電的實(shí)例,介紹其樣式、表達(dá)方式、特殊用語(yǔ)、縮略語(yǔ)和寫(xiě)作技巧等。內(nèi)容包括安排外事、商務(wù)活動(dòng)、邀請(qǐng)、介紹、致謝、建立商務(wù)關(guān)系、政策、詢(xún)價(jià)、報(bào)盤(pán)、還盤(pán)、定貨、發(fā)票、支付、折扣、寄售、開(kāi)立與展延信用證、裝運(yùn)、催貨、索賠、理賠、換貨、代理、包銷(xiāo)、技術(shù)貿(mào)易、合資等。目標(biāo)是培養(yǎng)具有扎實(shí)的語(yǔ)言基本功,寬廣的知識(shí)面,較豐富的相關(guān)專(zhuān)業(yè)知識(shí),較強(qiáng)的能力和較高的素質(zhì),能熟練地運(yùn)用英語(yǔ)在外事、教育、經(jīng)貿(mào)、文化、科技等部門(mén)從事翻譯、教學(xué)、管理、研究等工作的面向二十一世紀(jì)的復(fù)合型人才。
Chapter 1 An Overview of International Business Communication
Part A Introduction
Part B Write Your Way to Success in International Business
Part C Three Questions about Business Letters
Part D Introduction to the Course
Part E Features of Business Letters
Part F Researches Support International Business Letters
Part G Business Letters' Categories
Chapter 2 Business Letters Writing
Part A Introduction
Part B Purposes and Importance of Business Letters
Part C How to Create Effective Business Letters
Part D 8 Cs of Business Letters
Part E Tone of Business Letters
Part F Preparation before Writing
Part G Rules of Good Writing
Chapter 3 Structures and Styles of Business Letters
Part A Introduction
Part B Structures of Business Letters
Part C Principal Parts of Business Letters
Part D Optional Elements of Business Letters
Part E Styles of Business Letters
Part F Spacing, Margin and Envelop Addressing
Chapter 4 Establishing Business Relations
Part A Introduction
Part B Ways to Build Business Relationship
Part C Sample Letters of Establishing Business Relations
Chapter 5 Inquiries and Replies
Part A Introduction of Inquiries
Part B Sample Letters of Inquiries
Part C Introduction of Replies
Part D Sample Letters of Replies
Chapter 6 Quotations, Offers and Counter Offers
Part A Introduction
Part B Sample Letters of Quotations
Part C Sample Letters of Offers
Part D Sample Letters of Counter Offers
Chapter 7 Orders and Acknowledgments
Part A Introduction
Part B Sample Letters of Orders
Part C Sample Letters of Acknowledgments
Chapter 8 Payment by Letters of Credit
Part A Introduction
Part B Sample Letters of L/C
Chapter 9 Other Methods of Payment
Part A Introduction
Part B Sample Letters of Other Methods of Payment
Chapter 10 Packing
Part A Introduction
Part B Sample Letters
Chapter 11 Shipping
Part A Introduction
Part B Sample Letters
Chapter 12 Insurance
Part A Introduction
Part B Reasons Why Insurance Policies are Important in the Workplace
Part C Benefits of Insurance Policies
Part D Sample Letters of Insurance
Chapter 13 Complaints and Claims
Part A Introduction
Part B How to Write a Complaint Letter
Part C Sample Letters of Complaints and Claims
Chapter 14 Agreements and Contracts
Part A Introduction
Part B Samples of Agreements and Contracts