傳媒英語（Media English）為專門用途英語（English for specific Purpose）的一種，其主要功能是通過不同主題的選材，為讀者的多元觀點(diǎn)和思考空間提供元素，并借此加深學(xué)習(xí)者對于新聞傳媒專業(yè)的理解，提高他們運(yùn)用專業(yè)語言的能力。在全球化的大趨勢下，具備良好的專業(yè)英語素質(zhì)顯然是一個(gè)具有國際視野、有開拓性想和前瞻性的傳媒從業(yè)人員的必備前提。 《傳媒英語熱點(diǎn)閱讀（第4冊）》共四冊，主要面向傳媒院校學(xué)生、傳媒從業(yè)人員、從事跨國貿(mào)易或其他具有與國外交流行業(yè)背景的人員。編者們力圖使《傳媒英語熱點(diǎn)閱讀（第4冊）》具備下列特色： 1.創(chuàng)新教材編寫思路。編者們擬盡其所能將每年7月1日至12月31日間由全球主流傳媒機(jī)構(gòu)報(bào)道或評論的世界熱點(diǎn)話題加以理性選擇，分門別類，編輯成第二、第四冊，供春季學(xué)期使用；將每年1月1日至6月30日的熱點(diǎn)話題編輯成一、第三冊，供秋季學(xué)期使用。每年修訂一版，與時(shí)俱進(jìn)。 2.提供全球視野。編者們以為培養(yǎng)英語學(xué)習(xí)者的跨文化意識(shí)以及全球視野比傳授語言知識(shí)更重要。井底之蛙，恐成夜郎自大笑柄。《傳媒英語熱點(diǎn)閱讀（第4冊）》每冊含有10個(gè)單元，每單元有3篇文章，從不同視角談?wù)撓嚓P(guān)話題，見仁見智。文章主要出自英、美兩國、亞洲、非洲和南美洲的主流媒體，其作者有前聯(lián)合國秘書長、諾貝爾經(jīng)濟(jì)學(xué)獎(jiǎng)獲得者、美國等國的財(cái)政部長、知名研究機(jī)構(gòu)專家、新聞評論員、名記者、專欄作家等。 3.習(xí)得時(shí)代英語。編者們相信媒體的語言能體現(xiàn)時(shí)代特色，也具有時(shí)代文化符號(hào)意義。編者們希望與《傳媒英語熱點(diǎn)閱讀（第4冊）》有緣的人能耐心地閱讀喜歡的文章，積累熱點(diǎn)詞匯，一鳴驚人。
Unit One Arts and Culture
Section A 100 Publishers from 48 African CountriesUnit Six Economy
Section A The Road Ahead for Asla s Economies
Section B Argentina Falters as Old Rlval Rlses
Section C China Will Take a Generation to Catch Up with the West
Unit Two Entertainment and Trends
Section A Lady Gogas Black Berry Tweets
Section B High Fashion Faces a Redefining Moment
Section C Big Business of Selling Celebrity Secrets
Unit Three Environment
Section A Climate All Wrong for Politlcal Games
Section B This Is Bigger Than Climate Ghange. It is a Battle to Redefine Humanity
Section C Oopenhagen Climate Conference Glossary
Unit Four Sports
Section A RIo de Janelro to Host 2016 Olympics
Section B What Makes a Good Olympic Sport?
Section C Golf & Rugby Voted Into Olympics
Unit Five Health
Section A If You Want to Stay Slim and Fit, Ghoose Your Friends CareFully
Section B Obama Declares Swine Flu a National Emergency
Section C Breast Cancer Patlents Advised to Consider Options
Unit Six Economy
Section A The Road Ahead for Asla s Economies
Section B Argentina Falters as Old Rlval Rlses
Section C China Will Take a Generation to Catch Up with the West
Unit Seven Society and Life
Section A For Car Buyers, the Brand Romance Is Gone
Section B White House Opens Web Site Coding to Public
Section C Under Las Vegas: Tunnels Stretch for Miles
Unit Eight Politics
Section A Barack 0bama and the Nobel Peace Prize Even Greater Expectetlons
Section B Think Again, G20 Sceptics
Section C Misslle Defense COUld Be the Silver Bullet
Unit Nine Travel
Section A Vacationing In LOVely... North Korea?
Section B West Africa : Meltdown Takes Toll on Tourism Industry
Section C Travel on the Cheap When Everyone Else Is In School
Unit Ten Science and Technology
Section A Wallet of the Future? Your Moblle Phone
Section B How Your Brain Tells Time
Section C Impact of New Media Technology on Society Arrive for Media Leaders Summit In Lagos
Section B A Fair Price
Section C Googles Big Book Case
The forum offers a platform for the actualization of an ongoing commitment by media owners to critically reflect and seek common ground on the problems and prospects that the media industry in Africa is facing7.
The first session today is expected to be chaired by Publisher of Vanguard and Patron of Newspapers Proprietors Association of Nigeria, Mr Sam Amuka-Pemu, supported by Chairman of THISDAY Group, Mr Nduka Obaigbena and others.
The session will feature five speakers, namely Obaigbena, Founding Chairman of AMLF; Amadou Mahtar Ba, Co-President AMLF, AMI Acting Executive Director and President AllAfrica Global Media; Eric Chinje, Co-President AMLF, Manager External Relations, World Bank, Africa Region; andAlhaji Abubakar Jijiwa, Chairman, Broadcasting Organisation of Nigeria.
The first plenary will follow, with the topic: "What are The Possible Futuresof Journalism with The Emergence of New Media？"
The keynote speech will be made by Koppel, who is also former ManagingEditor at Discovery Channel8 and currently NPR9 and BBC Senior news analyst.
The panel of discussants will feature Ho; Dr Tamela Hultman, Co-founderand Chief Content Officer, AllAfrica Global Media and FoundingDirector Centre for Africa and the Media at Duke University; Cristiana Falcone ofthe World Economic Forum, where she is Director Media, Entertainment andInformation Industries; Olojede, the only African winner of the Pulitzer Prize;and Prof Lavine. The discussion will be moderated by Obaigbena.
The next plenary session, focusing on the topic "Media and Governance:Myths and Realities of the Fourth Estate", will be kick-started with a keynote byHuffington. The panel will feature Njawe; Yedder; Kabushenga; Ncube; andProf Kwame Karakari, Executive Director, Media Foundation of West Africa,Ghana. The moderator is Charlayne Hunter Gault, Co-Chair, Board of Trustees,AMI.
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