普通高等教育十一五國(guó)家級(jí)規(guī)劃教材：商務(wù)英語(yǔ)口語(yǔ)（附VCD光盤1張）
定 價(jià)：30 元
- 作者：方紅 編
- 出版時(shí)間：2007/11/1
- ISBN：9787040220087
- 出 版 社：高等教育出版社
- 中圖法分類：F71
- 頁(yè)碼：242
- 紙張：膠版紙
- 版次：1
- 開本：16開
《商務(wù)英語(yǔ)口語(yǔ)》的教學(xué)內(nèi)容共十二個(gè)單元，每個(gè)單元由示范對(duì)話、學(xué)生對(duì)話、單項(xiàng)訓(xùn)練、短文、視頻欣賞和錄音練習(xí)六個(gè)部分組成。一部分的示范對(duì)話是每個(gè)單元的核心，它在內(nèi)容上前后承接，主要圍繞美國(guó)商人馬庫(kù)斯到中國(guó)購(gòu)買辦公家具、洽談作為湯普森南京公司北美代理這一主要情節(jié)展開，內(nèi)容涉及付款、包裝、運(yùn)輸、理賠、仲裁與合同簽署等外貿(mào)洽談中的重要環(huán)節(jié)。每個(gè)單元的第二至六部分，一方面鞏固課文中學(xué)習(xí)的內(nèi)容、詞匯、句式與表達(dá)法，另一方面適當(dāng)介紹制造業(yè)、旅游業(yè)、時(shí)尚業(yè)、廣告、餐飲、媒體、動(dòng)畫制作等多種商業(yè)活動(dòng)的內(nèi)容及常用的英語(yǔ)詞匯。 本教材遵循以學(xué)生為教學(xué)主體的理念，課文的呈現(xiàn)方式、練習(xí)設(shè)計(jì)與多媒體課件的功能等均體現(xiàn)了這一教學(xué)理念。課文的示范對(duì)話和與之配套的學(xué)生對(duì)話分別有文字版與動(dòng)畫版，動(dòng)畫生動(dòng)、形象地表現(xiàn)了對(duì)話內(nèi)容；文字版則配有詞匯與中文翻譯。每個(gè)單元有標(biāo)注不同難度系數(shù)的練習(xí)。配套的多媒體課件使學(xué)生能在電腦上進(jìn)行跟讀、模仿、角色扮演與錄音的訓(xùn)練。這些有助于學(xué)生靈活、自主地安排學(xué)習(xí)與復(fù)習(xí)。
《商務(wù)英語(yǔ)口語(yǔ)》是為大學(xué)一、二年級(jí)本科生設(shè)計(jì)的口語(yǔ)教材，配有多媒體課件。本教材的教學(xué)目的是提高學(xué)生的英語(yǔ)口語(yǔ)表達(dá)能力，并在口語(yǔ)訓(xùn)練的同時(shí)向?qū)W生介紹國(guó)際貿(mào)易實(shí)務(wù)。本教材的教學(xué)內(nèi)容共十二個(gè)單元，每個(gè)單元由示范對(duì)話、學(xué)生對(duì)話、單項(xiàng)訓(xùn)練、短文、視頻欣賞和錄音練習(xí)六個(gè)部分組成。第一部分的示范對(duì)話是每個(gè)單元的核心，它在內(nèi)容上前后承接，主要圍繞美國(guó)商人馬庫(kù)斯到中國(guó)購(gòu)買辦公家具、洽談作為湯普森·南京公司北美代理這一主要情節(jié)展開，內(nèi)容涉及付款、包裝、運(yùn)輸、理賠、仲裁與合同簽署等外貿(mào)洽談中的重要環(huán)節(jié)。每個(gè)單元的第二至六部分，一方面鞏固課文中學(xué)習(xí)的內(nèi)容、詞匯、句式與表達(dá)法，另一方面適當(dāng)介紹制造業(yè)、旅游業(yè)、時(shí)尚業(yè)、廣告、餐飲、媒體、動(dòng)畫制作等多種商業(yè)活動(dòng)的內(nèi)容及常用的英語(yǔ)詞匯。
本教材遵循以學(xué)生為教學(xué)主體的理念，課文的呈現(xiàn)方式、練習(xí)設(shè)計(jì)與多媒體課件的功能等均體現(xiàn)了這一教學(xué)理念。課文的示范對(duì)話和與之配套的學(xué)生對(duì)話分別有文字版與動(dòng)畫版，動(dòng)畫生動(dòng)、形象地表現(xiàn)了對(duì)話內(nèi)容；文字版則配有詞匯與中文翻譯。每個(gè)單元有標(biāo)注不同難度系數(shù)的練習(xí)。配套的多媒體課件使學(xué)生能在電腦上進(jìn)行跟讀、模仿、角色扮演與錄音的訓(xùn)練。這些有助于學(xué)生靈活、自主地安排學(xué)習(xí)與復(fù)習(xí)。
在編寫《商務(wù)英語(yǔ)口語(yǔ)》教材時(shí)，我得到同事、朋友和學(xué)生的支持。學(xué)生Tommy Liu、桂濤、陳博、趙淑文、金怡參與了學(xué)生對(duì)話的編寫，龐昭華參與了視頻內(nèi)容的剪輯，王吟秋參與了示范對(duì)話與短文的翻譯，同事姚嬡幫助校訂翻譯文稿，在此表示衷心的感謝。文秋芳教授、王文字博士與本書的商務(wù)顧問(wèn)Machael Mielsen、Camille Nielsen和周勇為本書的編寫、策劃提供了很好的建議，在此表示由衷的感激。還要感謝德國(guó)之聲電視臺(tái)授權(quán)該書與多媒體課件使用其制作的12個(gè)電視節(jié)目片段。
最后感謝南京大學(xué)網(wǎng)絡(luò)教育學(xué)院資助《商務(wù)英語(yǔ)口語(yǔ)》多媒體課件的制作，尤其感謝王殿祥院長(zhǎng)、王其和副院長(zhǎng)、邵進(jìn)副院長(zhǎng)和教學(xué)部的陳廣俠老師，他們多方協(xié)調(diào)，幫忙解決了課件制作過(guò)程中出現(xiàn)的困難。也要感謝南京智風(fēng)多媒體有限公司的薛安順、孫德龍和蔡穎具體參與制作《商務(wù)英語(yǔ)口語(yǔ)》的多媒體課件。
由于《商務(wù)英語(yǔ)口語(yǔ)》教材的編寫與配套光盤的制作必須在限定時(shí)間內(nèi)完成，無(wú)論是教材還是光盤都可能有錯(cuò)誤，歡迎各位教師不吝賜教。
Unit 1 Reception
Model Dialogues
1 At the Airport
2 At the Restaurant
3 Introducing Companies
Student Dialogues
1 Asking for Mr. Lius Room Number
2 Asking for Flight Information
3 Asking for the Train Schedule
Basics: Numbers
Passage: Ted Turner
Video Clip: BMW
Recording Exercises: Advertising
Unit 2 Telephone Communication
Model Dialogues
1 Asking About New Products on the Phone
2 Making Invitations on the Phone
3 Asking for the Room Number on the Phone
Student Dialogues
1 Leaving a Message on the Answering Machine
2 Calling Back Mr. Liu
3 Dialing a Wrong Number
Basics: Telephone Numbers
Passage: CNN and \"The King of Media\"
Video Clip: Lavinias Fashion Empire
Recording Exercises: Entrepreneurs and the Entrepreneurial Spirit
Unit 3 Booking
Model Dialogues
1 Booking Flight Tickets
2 Booking Hotel Rooms
3 Buying Concert Tickets
Student Dialogues
1 Booking a Flight Ticket
2 Making an Appointment
3 Confirming a Meeting
Basics: Month, Week, Dates and Time
Passage: The American Attitude Towards Manual Labor
Video Clip: Beauty Farm
Recording Exercises: Recreation and Entertainment
Unit 4 Schedules
Model Dialogues
1 Arranging a Schedule
2 Making Changes in a Schedule
3 Arranging Further Meetings
Student Dialogues
1 Making a Schedule
2 Sharing the Schedule
3 Making Changes in the Schedule
Basics: Important Newspaper, Journals and Magazines in America and Britain
Passage: Where Is the Beef: After Announcing the First Loss in Its History,
McDonalds Tries to Turn Around
Video Clip: Toy Companies Target Oversized Children
Recording Exercises: Travel （One）
Unit 5 Price
Model Dialogues
1 Setting the Manufacturers Price
2 Sharing the Advertising Cost
3 Asking a Price
Student Dialogues
1 Asking a Price
2 Negotiating the Price
Basics: Currency
Passage: Wal-Mart
Video Clip: A Restored Farm in Portugal
Recording Exercises: Travel （Two）
Unit 6 Modes of Payment
Model Dialogues
1 Asking About Modes of Payment
2 Talking About Opening a Letter of Credit
3 Negotiating on the Modes of Payment
Student Dialogues
1 Comparing Different Modes of Payment
2 Discussing the Modes of Payment
3 Paying the Bill in a Restaurant
Basics: Asking for Price
Passage: Henry Ford: Bringing the Automobile to the Common Man
Video Clip: David Beckham: the Favorite of the Advertising Companies
Recording Exercises: Famous People
Unit 7 Shipment and Packaging
Model Dialogues
1 Suggesting Partial Shipment
2 Arranging Packaging
3 Suggesting Transportation by Truck
Student Dialogues
1 Settling the Time for Shipment
2 On Packaging
Basics: Names
Passage: Holiday Shopping
Video Clip: Ascot
Recording Exercises: Sports and Games
Unit 8 Signing a Contract
Model Dialogues
1 Clarifying Clauses on Shipment and Compensation
2 Talking About the Arbitration Clause
3 Signing a Contract
Student Dialogues
1 Making a Final Check Before Signing a Contract
2 Signing a Contract
3 After the Closing of a Deal
Basics: Percentage
Passage: Walt Disney: Master Showman
Video Clip: An Ancient Trade Center in Libya
Recording Exercises: Cultural Protection
Unit 9 Coming to a New Company
Model Dialogues
1 Touring the Office Building
2 Arranging a Meeting
3 Planning a Business Trip
Student Dialogues
1 Getting to Know the Company
2 Getting More Information About the Company
Basics: Directions
Passage: Disneyland and Disney World
Video Clip: Unicom
Recording Exercises: Fast Food
Unit 10 Working Together
Model Dialogues
1 Advice for Writing a Business Letter
2 Advice for Writing a Memo
3 Speaking with Tactics
Student Dialogues
1 Arranging Travel from Nanjing to Shanghai
2 Talking About a Power Shortage
Basics: Weather
Passage: Hard Rock Cafe (Part One)
Video Clip: Diamond Aircraft
Recording Exercises: Life and Pressure
Unit 11 Sales Promotion
Model Dialogues
1 Discussing Strategies for Promoting Sales
2 Making a New Brochure
3 Promoting Sales Through Advertising
Student Dialogues
1 Discussing an Advertising Plan
2 Talking with an Advertiser
3 Doing Market Research
Basics: Places
Passage: Hard Rock Cafe (Part Two)
Video Clip: Ahold Supermarket Chain
Recording Exercises: Education
Unit 12 Planning for the Future
Model Dialogues
1 Appealing to Potential Customers
2 Surviving Under the Anti-Dumping Charges
3 Planning for a New Plant
Student Dialogues
1 Complaining About a Meal
2 Making a Complaint in a Restaurant
Basics: Countries and Cities
Passage: New York Stock Exchange
Video Clip: Mobile Phones
Recording Exercises: Technology
附錄1 示范對(duì)話翻譯
附錄2 短文翻譯
附錄3 練習(xí)答案
附錄4 總詞匯表
參考文獻(xiàn)
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