作者O.C.費雷爾教授，曾擔(dān)任美國營銷協(xié)會學(xué)術(shù)委員會主席，其研究領(lǐng)域包括全球商業(yè)、市場營銷和商業(yè)倫理。他致力于開發(fā)教學(xué)資源以讓學(xué)生和教師更好地理解日趨復(fù)雜的全球商業(yè)環(huán)境，并在教學(xué)過程中采用本書作為教材，通過與學(xué)生和其他教師的溝通深入了解商學(xué)導(dǎo)論課程的教學(xué)需要，這使本書有機會得以不斷改進。其妻子琳達·費雷爾教授為本書第三作者，現(xiàn)任市場營銷科學(xué)學(xué)會主席，曾在麥當(dāng)勞和必勝客的廣告公司負責(zé)其廣告培訓(xùn)、市場營銷管理工作，豐富的實踐經(jīng)驗使得她對市場營銷及商業(yè)倫理有著獨到的見解和深刻的洞察。杰弗里·赫特為圣保羅大學(xué)金融學(xué)教授，主要講授投資學(xué)、公司理財和戰(zhàn)略管理課程。他擁有深厚的全球商業(yè)開發(fā)的背景，尤其是環(huán)球金融市場和貿(mào)易關(guān)系方面。其所著教材曾被翻譯成14種語言暢銷31個國家。
CHAPTER 1
Motivating the Workforce 2
Enter the World of Business
Mars Incorporated: Where Employees Love to
Work 3
Introduction 4
Nature of Human Relations 4
Historical Perspectives on Employee
Motivation 7
Classical Theory of Motivation 7
The Hawthorne Studies 7
Theories of Employee Motivation 9
Maslows Hierarchy of Needs 9
Herzbergs Two-Factor Theory 11
McGregors Theory X and Theory Y 12
Theory Z 13
Equity Theory 14
Expectancy Theory 15
Strategies for Motivating Employees 16
Behavior Modification 16
Job Design 16
Importance of Motivational Strategies 20
So You Think You May Be Good at Motivating
a
Workforce 21
Review Your Understanding 22
Revisit the World of Business 22
Learn the Terms 22
Check Your Progress 23
Get Involved 23
Build Your Skills: Motivating 23
Solve the Dilemma: Motivating to Win 24
Build Your Business Plan: Motivating the
Workforce 24
See for Yourself Videocase: The Container
Stores Secret to
Success: Employee Satisfaction 24
Team Exercise 25
CHAPTER 2
Organization, Teamwork, and Communication 26
Enter the World of Business
CarMax Uses Decentralized Structure to
Support Teamwork 27
Introduction 28
Organizational Culture 28
Developing Organizational Structure 30
Assigning Tasks 31
Specialization 31
Departmentalization 32
Assigning Responsibility 35
Delegation of Authority 36
Degree of Centralization 36
Span of Management 38
Organizational Layers 38
Forms of Organizational Structure 39
Line Structure 39
Line-and-Staff Structure 40
Multidivisional Structure 40
Matrix Structure 41
The Role of Groups and Teams in
Organizations 42
Committees 43
Task Forces 43
Teams 44
Communicating in Organizations 45
Formal Communication 46
Informal Communication Channels 47
Monitoring Communications 47
Improving Communication Effectiveness 48
So You Want a Job in Managing
Organizational
Culture, Teamwork, and Communication 49
Review Your Understanding 49
Revisit the World of Business 50
Learn the Terms 50
Check Your Progress 50
Get Involved 51
Build Your Skills: Teamwork 51
Solve the Dilemma: Quest Star in Transition
52
Build Your Business Plan: Organization,
Teamwork, and
Communication 52
See for Yourself Videocase: Zappos Creates
Organizational
Structure and Culture with Teams 53
Team Exercise 53
CHAPTER 3
Managing Human Resources 54
Enter the World of Business
The Recruitment Process of Cirque du Soleil
55
Introduction 56
The Nature of Human Resources Management 56
Planning for Human Resources Needs 56
Recruiting and Selecting New Employees 57
Recruiting 57
Selection 59
Legal Issues in Recruiting and Selecting 62
Developing the Workforce 64
Training and Development 64
Assessing Performance 65
Turnover 67
Compensating the Workforce 68
Financial Compensation 69
Benefi ts 71
Managing Unionized Employees 73
Collective Bargaining 75
Resolving Disputes 76
The Importance of Workforce Diversity 77
The Characteristics of Diversity 77
Why Is Diversity Important? 78
The Benefi ts of Workforce Diversity 80
Affirmative Action 80
Trends in Management of the Workforce 81
So You Want to Work in Human Resources 83
Review Your Understanding 83
Revisit the World of Business 84
Learn the Terms 84
Check Your Progress 85
Get Involved 85
Build Your Skills: Appreciating and Valuing
Diversity 85
Solve the Dilemma: Morale among the
Survivors 87
Build Your Business Plan: Managing Human
Resources 87
See for Yourself Videocase: The Importance
of Hollywood Labor Unions 88
Team Exercise 88
Appendix
Personal Career Plan 89
Notes 95
Glossary 99
Photo Credits 103
書單推薦
