盡管我們可以把一些詞匯叫做“商務(wù)英語(yǔ)詞匯”,但大多數(shù)的商務(wù)英語(yǔ)只是在商務(wù)背景下使用的英語(yǔ),其實(shí)它并不是什么特別的語(yǔ)言。每個(gè)行業(yè)(在一定程度上,每個(gè)公司甚至每個(gè)部門(mén))都使用一些“行話”,這本書(shū)里不可能包括所有這些專門(mén)術(shù)語(yǔ)。
在書(shū)中我們提供了大量的商務(wù)背景和商務(wù)情景,您可以用此來(lái)練習(xí)和提高英語(yǔ)溝通技能,使您在商務(wù)活動(dòng)中更自信、更流利,也更準(zhǔn)確。
第一到第四單元介紹基本的商務(wù)英語(yǔ)技巧,這些技巧在商務(wù)活動(dòng)中是必備的。在以后的單元中,這些技巧將進(jìn)一步得以強(qiáng)化和擴(kuò)展。在商務(wù)活動(dòng)中有使用英語(yǔ)經(jīng)驗(yàn)的學(xué)生,可以比那些沒(méi)有實(shí)踐經(jīng)驗(yàn)的學(xué)生更快地瀏覽這部分內(nèi)容。第五到第十四單元是一些綜合活動(dòng),它們假定您已熟悉了前四個(gè)單元介紹并練習(xí)過(guò)的基本技巧。每一個(gè)單元覆蓋了不同的商務(wù)情景,并介紹了內(nèi)容廣泛的商務(wù)技巧。第十五單元復(fù)習(xí)了前面這些單元介紹和練習(xí)的許多技巧,它采用了模擬的方式。
致謝
序言
1 會(huì)面
Basic skills and techniques for talking to people in business situations
2 信件,傳真和備忘錄
Basic skills and techniques for business correspondence
3 通電話
Basic skills and techniques for using the telephone in business
4 總結(jié),筆記,報(bào)告
Basic skills and techniques for writing reports, making notes, summarizing and taking notes of conversations in business
5 一起工作
Talking about where you work, employment policy, a company's activities,organization and history
6 國(guó)際貿(mào)易
Ordering and supplying goods or services; answering and making enquiries,making offers, placing and acknowledging orders
7 貨幣貿(mào)易
Methods of payment, cash flow, invoicing, dealing with non-payment problems
8 處理問(wèn)題
Complaining and apologizing, delivery and after-sales problems
9 訪問(wèn)者和旅行者
Looking after foreign visitors and travelling on business; hotels, restaurants,small talk, telling stories
10 市場(chǎng)營(yíng)銷
Marketing a product, market research, promotion and advertising
11 會(huì)談
Taking part in formal and informal meetings, one-to-one meetings and larger group meetings
12 工作過(guò)程和操作
Explaining and describing operations, giving instructions
13 工作和職業(yè)
Applying for jobs and seeking promotion, participating in interviews
14 銷售和談判
Selling and buying products, negotiating face-to-face and on the phone
15 一個(gè)特別的項(xiàng)目
A simulation, revising many of the skills and situations in the course
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