目 錄
導(dǎo)論 偉大的領(lǐng)導(dǎo)者都是激勵大師·······································.1
第一章 個體激勵 ··························································.14
1-1 雙贏目標(biāo)：如何讓員工把公司的目標(biāo)當(dāng)成自己的事 ···.15
1-2 用人所長：如何讓員工優(yōu)勢最大化 ························.23
1-3 輔導(dǎo)有方：如何讓員工走上成長快車道 ··················.30
1-4 科學(xué)授權(quán)：如何通過授權(quán)激發(fā)員工的責(zé)任感 ············.40
1-5 打場勝仗：團(tuán)隊士氣低落怎么辦 ···························.49
1-6 信任為先：怎么讓員工心無旁騖地往前沖 ···············.57
1-7 以身作則：怎么讓員工愿意跟隨你 ························.64
1-8 激勵新人：如何幫助新員工快速創(chuàng)造業(yè)績 ···············.72
1-9 激勵老員工：如何喚醒“躺平”的老員工，讓他們
重新找回動力 ···················································.79
第二章 崗位激勵 ··························································.87
2-1 晉升激勵：如何讓優(yōu)秀員工持續(xù)向上攀登 ···············.88
2-2 多階梯晉升激勵：如何滿足員工的多樣化發(fā)展需求 ···.98
IV 團(tuán)隊激勵 36 計
2-3 破格晉升激勵：怎樣留住杰出貢獻(xiàn)的優(yōu)秀員工 ········.104
2-4 輪崗激勵：怎么讓員工成為一專多能的帥才 ···········.112
2-5 崗位任期激勵：如何在企業(yè)內(nèi)部建立能上能下的干部
管理機制 ························································.120
2-6 彈性工作激勵：如何提高知識型員工的生產(chǎn)效率 ·····.127
第三章 規(guī)則激勵 ························································.134
3-1 規(guī)則激勵：如何通過規(guī)則設(shè)置實現(xiàn)團(tuán)隊自激勵 ········.135
3-2 薪酬激勵：如何讓薪酬更加具有激勵效果 ··············.143
3-3 績效激勵：如何讓員工爭先恐后地提升工作績效 ·····.151
3-4 福利激勵：如何滿足不同員工的個性化需求 ···········.160
3-5 股權(quán)激勵：如何讓員工與公司成為命運共同體 ········.167
3-6 特殊貢獻(xiàn)激勵：如何讓員工愿意挑戰(zhàn)重大艱難任務(wù)··.178
第四章 氛圍激勵 ························································.186
4-1 使命愿景激勵：如何讓員工把工作當(dāng)成自己的事業(yè)
來干 ······························································.187
4-2 價值觀激勵：如何讓員工的思想和行為跟公司保持
高度一致 ························································.196
4-3 人才密度激勵：如何讓優(yōu)秀人才相互激勵 ··············.207
4-4 透明文化：如何打造團(tuán)隊之間的背靠背信任 ···········.216
4-5 創(chuàng)新氛圍：如何讓團(tuán)隊建言獻(xiàn)策、群智涌現(xiàn) ···········.224
4-6 榮譽激勵：如何通過不花錢的激勵，提高員工工作
成就感 ···························································.234
4-7 競爭氛圍：如何讓員工你追我趕、創(chuàng)造業(yè)績 ···········.243
目 錄 V
4-8 團(tuán)建活動：如何通過有效團(tuán)建打造團(tuán)隊凝聚力 ········.251
4-9 運動氛圍：如何通過精力管理讓團(tuán)隊保持巔峰狀態(tài) ··.259
4-10 學(xué)習(xí)激勵：如何讓團(tuán)隊“自動”成長 ··················.267
第五章 負(fù)向激勵 ·························································.277
5-1 有效批評：如何把員工犯錯變成改進(jìn)的時機 ···········.278
5-2 適時激將：如何激發(fā)員工的戰(zhàn)斗欲望，主動接受挑戰(zhàn) ·.289
5-3 合理處罰：如何通過處罰維護(hù)邊界且讓員工自愿遵守 ·.296
5-4 降職使用：如何讓“躺平式”干部站起來、跑起來 ··.306
5-5 危機激勵：如何將危機轉(zhuǎn)化為動力，絕處逢生 ········.316
結(jié)語 讓基層有饑渴感、中層有危機感、高層有使命感 ········.324