全書共8個(gè)單元,各單元話題包括管理、廣告、營(yíng)銷、招聘、培訓(xùn)、金融、企業(yè)文化和企業(yè)法律法規(guī)等。每個(gè)單元包括如下模塊:熱身活動(dòng)、分話題1、分話題2、聽力技巧點(diǎn)撥、文化探索。本書內(nèi)容選取突出商務(wù)場(chǎng)景的真實(shí)性、實(shí)用性,教材練習(xí)設(shè)計(jì)突出可操作性、互動(dòng)性。
Unit 1 Management
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--What is management?
Part Ⅲ Subtopic 2--How to be a good manager?
Part Ⅳ Exploring Culture
Unit 2 Advertisement
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--Above the Line Advertising
Part Ⅲ Subtopic 2--Below the Line Advertising
Part Ⅳ Exploring Culture
Unit 3 Branding
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--What is branding?
Part Ⅲ Subtopic 2--Brand Building
Part Ⅳ Exploring Culture
Unit 4 Economics
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--The Regional Economy
Part Ⅲ Subtopic 2--The Digital Economy
Part Ⅳ Exploring Culture
Unit 5 Human Resources
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--Recruitment and Training
Part Ⅲ Subtopic 2--Employer-employee Relations and Work Environment
Part Ⅳ Exploring Culture
Unit 6 Finance
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--Investment and Cost
Part Ⅲ Subtopic 2--Profit and Loss
Part Ⅳ Exploring Culture
Unit 7 Business Culture
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--Cross-cultural Business Etiquette
Part Ⅲ Subtopic 2--Corporate Culture
Part Ⅳ Exploring Culture
Unit 8 Commercial Ethics and Law
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--Commercial Ethics
Part Ⅲ Subtopic 2--Commercial Law
Part Ⅳ Exploring Culture