《21世紀(jì)應(yīng)用型本科教育行業(yè)英語系列教材：管理行業(yè)英語》的開發(fā)是在積極與專業(yè)課教師合作的基礎(chǔ)上，針對應(yīng)用型本科院校大學(xué)英語開設(shè)的拓展課程的教學(xué)需要進(jìn)行設(shè)計的�！ �21世紀(jì)應(yīng)用型本科教育行業(yè)英語系列教材：管理行業(yè)英語》突出行業(yè)職場交際所需要的英語知識與技能的訓(xùn)練，注重交際語言和技能的實用性、通用性、時效性、典型性和可模擬性。選用的材料反映該行業(yè)的發(fā)展史及其在技術(shù)應(yīng)用方面的最新或重大成果。
前言
Unit 1 SocioeconomicAgent
Listening
Situation 1 Interviewing for a job as a sales representative
Situation 2 Preparing for a good job interview
Speaking
Situation 3 Asking about a job opening
Situation 4 Attending a job interview
Reading
Passage 1 How Does Fiscal Policy Work？
Passage 2 Internet Businesses： Another Digital Gold Rush
Writing A Resume
Unit 2 Foreign Trade Enterprise
Listening
Situation 1 Introducing a job
Situation 2 Describing a job of an international trade specialist
Speaking
Situation 3 Discussing a business plan
Situation 4 Talking about the details of a sole agency agreement
Reading
Passage 1 Sales/Purchase Contract
Passage 2 New I ight into Trends of Chinese Footwear Industry
Writing A Letter of Job Application
Unit 3 Manufacturing Enterprise
Listening
Situation 1 Meeting a foreign guest at the airport
Situation 2 Making a welcoming speech
Speaking
Situation 3 Arranging the hotel
Situation 4 Receiving a foreign guest at a dinner party
Reading
Passage 1 Markets and Marketing
Passage 2 Automotive Industry in the People‘s Republic of China
Writing
Sample 1 A Letter of Enquiry
Sample 2 A Letter of Reply
Unit 4 Corporate Structure
Listening
Situation 1 Introducing a company
Situation 2 Creating a company profile
Speaking
Situation 3 Making an appointment with client for lunch
Situation 4 Making an appointment with client for business
Reading
Passage 1 Corporate Governance
Passage 2 Chief Executive Officer
Writing
Sample 1 A Letter of Order
Sample 2 Acknowledgement
Unit 5 Corporate Culture
Listening
Situation 1 Showing a customer around a toy show
Situation 2 Creating a business video--a virtual company tour
Speaking
Situation 3 Showing the customer around the factory
Situation 4 Asking for more information
Reading
Passage 1 Fortune 500
Passage 2 Women CEOs
Writing
Sample 1 Complaint Letter
Sample 2 Reply to a Complaint Letter
Unit 6 International Economic Cooperation
Listening
Situation 1 Introducing new products to a potential client
Situation 2 Getting better prepared for product introduction
Speaking
Situation 3 Talking about joint venture with a foreign partner
Situation 4 Discussing cooperation with a foreign partner
Reading
Passage 1 Foreign Direct Investment
Passage 2 Driving Low Carbon Business
Writing Memo
Unit 7 International Market
Listening
Situation 1 Talking about marketing strategies for a new product
Situation 2 Planning a specific procurement process
Speaking
Situation 3 Asking for a 25% discount
Situation 4 Negotiating prices with a supplier
Reading
Passage 1 Commodity Markets
Passage 2 7 Ps of Services Marketing
Writing Workshop Agenda
Unit 8 The Situation and Development of the World Economy
Listening
Situation I Holding a dinner party for a client
Situation 2 Making an appreciative speech
Speaking
Situation 3 Picking up a client at the hotel
Situation 4 Seeing off the client at the airport
Reading
Passage 1 The World Economy： Pulling Apart
Passage 2 The World Economic Outlook
Writing An Abstract for a Thesis
參考答案
Glossary
�。�6）缺乏有效利用可用支持服務(wù)的企業(yè)組織結(jié)構(gòu)�！ 『芏郌B-SSI企業(yè)面臨著一系列的市場問題，這使得他們很難獲取大批量的市場份額，并保證產(chǎn)品質(zhì)量。在為單一市場服務(wù)的小型企業(yè)中，這些問題常常夾雜著激烈的競爭。由于加入很多FB-SSI企業(yè)運營所需的資金和技術(shù)要求很低，該行業(yè)更容易吸引過多的個體數(shù)量，造成利潤額減少。在這樣的環(huán)境下，創(chuàng)造盈余再投資提高生產(chǎn)力和產(chǎn)量是十分困難的�！ ‰S著鄉(xiāng)村公路基礎(chǔ)設(shè)施的發(fā)展，F(xiàn)B-SSI企業(yè)面臨著來自更大規(guī)模的城市企業(yè)產(chǎn)品的激烈競爭。同時，不斷增長的鄉(xiāng)村收入和越來越靈通的消費者信息，改變著鄉(xiāng)村對此類產(chǎn)品的消費喜好。因此，工廠制造的家具可能逐漸取代手工制作的家具，由人工合成材料制造的包和帽子則會取代由自然原材料制造的包和帽子。類似的轉(zhuǎn)變還發(fā)生在FB-SSI行業(yè)的農(nóng)產(chǎn)品市場，比如，金屬犁取代木頭犁�！ 檫m應(yīng)不斷變化的市場環(huán)境，對FB-SSI企業(yè)來說有許多策略可選擇。他們可以專注于競爭力不大的工廠產(chǎn)品的市場份額，比如，低成本的基礎(chǔ)家具或者高品質(zhì)的手工藝家具。還可以專注于大規(guī)模生產(chǎn)或機(jī)械化生產(chǎn)沒有競爭優(yōu)勢的產(chǎn)品，比如民族手工藝品�；蛘邽榱烁L遠(yuǎn)的生產(chǎn)運營，專攻某一產(chǎn)品或產(chǎn)品零件。還有，為了提高產(chǎn)量，他們可以利用改善的公路設(shè)施打入其他市場。通常，只要幾家FB-SSI企業(yè)能聯(lián)合起來分擔(dān)高額成本，他們就能獲得成功。 FB-SSI企業(yè)在運用這些策略時，有不少成功的例子。然而，他們面臨評估、監(jiān)控和發(fā)展自身市場等多方面的約束，這意味著他們將常常需要扶持和幫助。鑒于現(xiàn)有市場和持續(xù)的市場前景必須是任何企業(yè)發(fā)展的起點，F(xiàn)B-SSI企業(yè)需要得到支持項目的優(yōu)先權(quán)。 在許多國家，政府有足夠多的市場扶持項目，但大多數(shù)都是為規(guī)模較大的中小型企業(yè)設(shè)計，或是在非故意的情況下最終為他們服務(wù)。而且，像FB-SSI這樣的下屬部門的個性化需求也沒有得到滿足。有研究表明，被扶持的公司大多是城市化或出口導(dǎo)向的，即便如此，這些公司也僅僅只是一小部分小型生產(chǎn)企業(yè)。這意味著在鄉(xiāng)村，這種市場扶持項目的影響還不大。很多鄉(xiāng)村FB-SSI企業(yè)甚至沒有意識到他們可以得到什么樣的扶持。因此，制定一些專門針對特殊的下屬部門和鄉(xiāng)村FB-SSI企業(yè)的項目，以保證其得到相關(guān)幫助是十分必要的�！ τ谕卣剐率袌龅腇B-SSI企業(yè)來說，以某種形式扶持制定一些促進(jìn)項目或宣傳手冊可能是需要的。在市場擴(kuò)張的過程中，鄉(xiāng)村FB-SSI企業(yè)忽略信息需求，缺乏獲取現(xiàn)有信息的渠道，并且缺乏著手公關(guān)的資金，這會阻礙其挖掘市場潛力的機(jī)會。如上所述，F(xiàn)B-SSI企業(yè)的主導(dǎo)市場策略應(yīng)該這樣定義：有更穩(wěn)定市場份額和更大潛力的新產(chǎn)品線，或者是，能夠令FB-SSI企業(yè)比大企業(yè)有比較優(yōu)勢�！ �……
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