國(guó)際商務(wù)談判（第三版）（新視界商務(wù)英語(yǔ)系列教材）
定 價(jià)：38 元
叢書名：新視界商務(wù)英語(yǔ)系列教材
- 作者：劉白玉 劉夏青 孫明玉 余慕鴻
- 出版時(shí)間：2021/4/1
- ISBN：9787300293745
- 出 版 社：中國(guó)人民大學(xué)出版社
- 中圖法分類：F740.41
- 頁(yè)碼：212
- 紙張：
- 版次：3
- 開本：16
本書共分八章，分別從國(guó)際商務(wù)談判基本理論、談判人員的素質(zhì)、談判環(huán)節(jié)、 談判策略和技巧、談判類型、語(yǔ)言與非語(yǔ)言溝通技巧、談判禮儀和跨文化談判等方面進(jìn)行了詳述。修訂版將根據(jù)最新世界政治、經(jīng)濟(jì)形勢(shì)的變化增加以下內(nèi)容：1.增加中國(guó)文化元素：每章增加一個(gè)優(yōu)秀中國(guó)文化元素，中英文對(duì)照，讓學(xué)生學(xué)習(xí)并向世界傳播優(yōu)秀中國(guó)文化。2.增加中國(guó)企業(yè)成功案例：每章增加一個(gè)優(yōu)秀中國(guó)企業(yè)案例，讓學(xué)生了解中國(guó)企業(yè)的成功。3.增加新談判理論：如國(guó)際情景理論。
劉白玉，山東工商學(xué)院外國(guó)語(yǔ)學(xué)院教授\院長(zhǎng)，從事國(guó)際貿(mào)易及翻譯18年，出訪過(guò)英國(guó)、美國(guó)、加拿大等30多個(gè)國(guó)家。兼任中國(guó)國(guó)際貿(mào)易學(xué)會(huì)國(guó)際商務(wù)英語(yǔ)研究會(huì)副理事長(zhǎng)、山東省對(duì)外經(jīng)濟(jì)學(xué)會(huì)國(guó)際商務(wù)英語(yǔ)專業(yè)委員會(huì)會(huì)長(zhǎng)，中國(guó)跨境電商聯(lián)盟理事長(zhǎng)，中國(guó)高校國(guó)際人才聯(lián)盟理事長(zhǎng)，山東大學(xué)、中國(guó)海洋大學(xué)兼職碩導(dǎo)，曲阜師范大學(xué)、臨沂大學(xué)等15所大學(xué)特聘教授，山東省社科規(guī)劃項(xiàng)目評(píng)審專家。共在《中國(guó)翻譯》《中國(guó)科技翻譯》《上海翻譯》等期刊發(fā)表論文98篇，出版專著、譯著及主編教材73部，主持省級(jí)等課題16項(xiàng)，在全國(guó)及省級(jí)學(xué)術(shù)會(huì)議做主旨發(fā)言15次。主講《高級(jí)英語(yǔ)》《國(guó)際貿(mào)易實(shí)務(wù)》《國(guó)際商務(wù)談判》等31門課，23次獲得教學(xué)、科研獎(jiǎng)勵(lì)。
章節(jié)目錄：
Chapter 01 Basic Theories for International Business Negotiation
Section A Understanding International Business Negotiation
Section B A Negotiation Aching to Find Way Out
Background Information
Words and Expressions
Situational Dialogue in Negotiation
Chinese Case
Chinese Culture
Exercises
Chapter 02 Staffing Negotiation Teams
Section A Basic Principles That Make You a Smart Negotiator
Section B What Determines the Success in Multiparty Negotiation
Background Information
Words and Expressions
Situational Dialogue in Negotiation
Chinese Case
Chinese Culture
Exercises
Chapter 03 Phases of International Business Negotiation
Section A A Typical Negotiation on Sale with the Chinese
Section B How to Negotiate Price for Sales
Background Information
Words and Expressions
Situational Dialogue in Negotiation
Chinese Case
Chinese Culture
Exercises
Chapter 04 Negotiation Strategy and Tactics
Section A What Strategy and Tactics to Choose?
Section B Negotiation Strategy and Tactics in Practice
Background Information
Words and Expressions
Situational Dialogue in Negotiation
Chinese Case
Chinese Culture
Exercises
Chapter 05 Types of International Business Negotiation
Section A Types of International Business Negotiation
Section B Long Live Price Negotiations
Background Information
Words and Expressions
Situational Dialogue in Negotiation
Chinese Case
Chinese Culture
Exercises
Chapter 06 Verbal and Nonverbal Communication Skills
Section A Understanding Verbal and Nonverbal Communication
Section B A Smart Car Seller
Background Information
Words and Expressions
Situational Dialogue in Negotiation
Chinese Case
Chinese Culture
Exercises
Chapter 07 International Business Negotiation Etiquette
Section A Business Negotiation Etiquette
Section B McDonald’s Secret Weapon to Change Disadvantages into Advantages
Background Information
Words and Expressions
Situational Dialogue in Negotiation
Chinese Case
Chinese Culture
Exercises
Chapter 08 Cross-Cultural Business Negotiation
Section A Forewarned Is Forearmed
Section B Building Trust Before Heading to the Table with Japanese
Background Information
Words and Expressions
Situational Dialogue in Negotiation
Chinese Case
Chinese Culture
Exercises
Further Reading
References
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