本書取材創(chuàng)新、內(nèi)涵創(chuàng)新、立意創(chuàng)新。全書的編寫思路緊跟新時代國家經(jīng)濟、文化發(fā)展的趨勢，立意順應國家職業(yè)教育改革的理念和實施方案。本書以崗位職業(yè)能力分析和教學實際需求為基礎，服務于涉外事業(yè)發(fā)展和滿足社會人才需求，在強化和提升學生涉外職業(yè)能力的同時也致力于提升學生的綜合素質(zhì)，培養(yǎng)學生的創(chuàng)新意識。本書涉及的場景集中展示了因中西方文化差異帶來的一系列影響多邊商務活動的問題，拓展了學生的專業(yè)知識面，提升了涉外職業(yè)能力，也引導學生在涉外工作和跨文化合作中樹立正確的文化觀和世界觀，積極配合了思政教育和就業(yè)指導工作。
周容生，云南能源職業(yè)技術學院教師，參與高職英語教學綜合性教學評價體系構(gòu)建、高效課堂——實用英語任務型學習研究、高職高專學生英語學習策略與自主學習能力相關性研究等多項課題，曾獲得云南省"超星杯”信息化教學設計競賽三等獎。
目 錄
Unit 1 Recruitment 1
SectionⅠ Warm up 1
Section?Ⅱ Listening and Speaking 3
Section?Ⅲ Practical Reading 6
Section Ⅳ Practical Writing 16
Unit 2 Human Resource 20
SectionⅠ Warm up 20
Section?Ⅱ Listening and Speaking 22
Section?Ⅲ Practical Reading 27
Section Ⅳ Practical Writing 40
Unit 3 Marketing 45
SectionⅠ Warm up 45
Section?Ⅱ Listening and Speaking 46
Section?Ⅲ Practical Reading 50
Section Ⅳ Practical Writing 59
Unit 4 Business Meeting 63
SectionⅠ Warm up 63
Section?Ⅱ Listening and Speaking 65
Section?Ⅲ Practical Reading 68
Section Ⅳ Practical Writing 78
Unit 5 Business Travel 81
SectionⅠ Warm up 81
Section?Ⅱ Listening and Speaking 83
Section?Ⅲ Practical Reading 89
Section Ⅳ Practical Writing 98
Unit 6 Business Dinner 101
SectionⅠ Warm up 101
Section?Ⅱ Listening and Speaking 103
Section?Ⅲ Practical Reading 105
Section Ⅳ Practical Writing 115
Unit 7 Trade Show 119
SectionⅠ Warm up 119
Section?Ⅱ Listening and Speaking 121
Section?Ⅲ Practical Reading 123
Section Ⅳ Practical Writing 135
Unit 8 Customer Service 139
SectionⅠ Warm up 139
Section?Ⅱ Listening and Speaking 141
Section?Ⅲ Practical Reading 143
Section Ⅳ Practical Writing 155
Unit 9 Business Negotiation 158
SectionⅠ Warm up 158
Section?Ⅱ Listening and Speaking 160
Section?Ⅲ Practical Reading 165
Section Ⅳ Practical Writing 176
Unit 10 E-commerce 182
SectionⅠ Warm up 182
Section?Ⅱ Listening and Speaking 184
Section?Ⅲ Practical Reading 186
Section Ⅳ Practical Writing 197
參考文獻 202
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