本書以“跨境電商B2B數(shù)據(jù)運營”職業(yè)技能等級證書（初級）標(biāo)準(zhǔn)為依據(jù)，采用項目驅(qū)動模式組織內(nèi)容。全書共10個項目，包括阿里巴巴國際站基本規(guī)則、店鋪注冊與管理、產(chǎn)品發(fā)布與管理、商機獲取與管理、客戶管理、交易與訂單管理、出口服務(wù)、物流服務(wù)、資金管理、商家成長。讀者完成全部項目后，能基本掌握阿里巴巴國際站的店鋪基礎(chǔ)實操技能，達(dá)到跨境電商B2B店鋪運營助理崗位的技能要求。
“跨境電商B2B數(shù)據(jù)運營”1+X職業(yè)技能等級證書配套教材編委會，由北京水木學(xué)成教育科技有限公司組建，該公司是從事教育咨詢與技術(shù)服務(wù)的高科技企業(yè)，在教育產(chǎn)品研發(fā)、人才測評、數(shù)據(jù)咨詢和企業(yè)人力資源服務(wù)等領(lǐng)域有著豐富的經(jīng)驗。公司多年與清華大學(xué)（軟件學(xué)院）共建"現(xiàn)代服務(wù)工程標(biāo)準(zhǔn)體系聯(lián)合研究中心”，該中心以服務(wù)外包和跨境電子商務(wù)產(chǎn)業(yè)為重點，進行人才標(biāo)準(zhǔn)、測評體系和教育資源研發(fā)，并承擔(dān)教育部和商務(wù)部委派給清華大學(xué)的相關(guān)課題的具體組織實施工作。
項目一 查詢和學(xué)習(xí)阿里巴巴國際站相關(guān)規(guī)則··································································.1
任務(wù)一 學(xué)習(xí)阿里巴巴國際站規(guī)則總則··············································································.1
任務(wù)二 學(xué)習(xí)內(nèi)容與信息發(fā)布規(guī)則····················································································.6
任務(wù)三 學(xué)習(xí)交易規(guī)則···································································································11
任務(wù)四 學(xué)習(xí)跨境供應(yīng)鏈規(guī)則························································································.15
任務(wù)五 學(xué)習(xí)其他規(guī)則·································································································.17
項目小結(jié)···················································································································.18
項目訓(xùn)練···················································································································.19
項目二 店鋪注冊與管理·······························································································.21
任務(wù)一 注冊會員與賬戶信息管理··················································································.21
任務(wù)二 準(zhǔn)備并提交認(rèn)證信息························································································.24
任務(wù)三 準(zhǔn)備并提交公司信息························································································.28
任務(wù)四 準(zhǔn)備并提交產(chǎn)品信息························································································.31
任務(wù)五 開通店鋪·······································································································.34
任務(wù)六 了解店鋪后臺·································································································.37
項目小結(jié)···················································································································.45
項目訓(xùn)練···················································································································.46
項目三 產(chǎn)品發(fā)布與管理·······························································································.48
任務(wù)一 產(chǎn)品信息準(zhǔn)備·································································································.48
任務(wù)二 制作關(guān)鍵詞表·································································································.51
任務(wù)三 制作產(chǎn)品標(biāo)題·································································································.54
任務(wù)四 產(chǎn)品發(fā)布全流程體驗························································································.58
任務(wù)五 產(chǎn)品分組與產(chǎn)品分配························································································.66
任務(wù)六 櫥窗產(chǎn)品設(shè)置·································································································.68
任務(wù)七 零效果產(chǎn)品處理······························································································.71
項目小結(jié)···················································································································.73
項目訓(xùn)練···················································································································.74
項目四 商機獲取與管理·······························································································.76
任務(wù)一 查看訪客詳情與訪客營銷··················································································.76
任務(wù)二 外貿(mào)郵設(shè)置····································································································.85
任務(wù)三 訪客EDM 營銷·······························································································.91
任務(wù)四 詢盤設(shè)置·······································································································.99
項目小結(jié)··················································································································.106
項目訓(xùn)練··················································································································.106
項目五 客戶管理·········································································································.107
任務(wù)一 了解客戶通···································································································.107
任務(wù)二 索要與發(fā)出名片·····························································································.111
任務(wù)三 客戶列表管理································································································.117
任務(wù)四 公�？蛻艄芾怼ぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁ�.121
任務(wù)五 客群管理······································································································.123
項目小結(jié)··················································································································.127
項目訓(xùn)練··················································································································.128
項目六 交易與訂單管理······························································································.129
任務(wù)一 訂單基礎(chǔ)操作································································································.129
任務(wù)二 信用保障訂單管理··························································································.134
任務(wù)三 e 收匯訂單管理······························································································.140
項目小結(jié)··················································································································.145
項目訓(xùn)練··················································································································.145
項目七 一達(dá)通出口服務(wù)······························································································.147
任務(wù)一 開通一達(dá)通服務(wù)·····························································································.147
任務(wù)二 申請代理出口服務(wù)··························································································.154
任務(wù)三 申領(lǐng)產(chǎn)地證···································································································.161
項目小結(jié)··················································································································.164
項目訓(xùn)練··················································································································.164
項目八 物流服務(wù)·········································································································.166
任務(wù)一 選擇國際物流方式及貨物代理···········································································.166
任務(wù)二 查詢物流報價································································································.170
任務(wù)三 設(shè)置運費模板································································································.174
任務(wù)四 在阿里巴巴國際站完成物流下單········································································.181
項目小結(jié)··················································································································.185
項目訓(xùn)練··················································································································.185
項目九 支付與資金管理······························································································.187
任務(wù)一 認(rèn)識與選擇國際支付方式·················································································.187
任務(wù)二 在線交易收款································································································.191
任務(wù)三 結(jié)匯與提現(xiàn)···································································································.195
任務(wù)四 其他資金管理································································································.201
項目小結(jié)··················································································································.207
自主訓(xùn)練··················································································································.208
項目十 商家成長·········································································································.209
任務(wù)一 了解商家頻道································································································.209
任務(wù)二 在外貿(mào)學(xué)院學(xué)習(xí)成長·······················································································.217
任務(wù)三 在外貿(mào)圈交流成長··························································································.221
項目小結(jié)··················································································································.225
項目訓(xùn)練··················································································································.225
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