跨境電商視覺(jué)設(shè)計(jì)與營(yíng)銷
定 價(jià):58.5 元
- 作者:“跨境電商B2B數(shù)據(jù)運(yùn)營(yíng)”1+X職業(yè)技能等級(jí)證書配套教材編委會(huì)
- 出版時(shí)間:2021/4/1
- ISBN:9787121409448
- 出 版 社:電子工業(yè)出版社
- 中圖法分類:F713.365.2;J062
- 頁(yè)碼:240
- 紙張:
- 版次:01
- 開本:16開
本書以“跨境電商B2B數(shù)據(jù)運(yùn)營(yíng)職業(yè)技能等級(jí)證書(初級(jí))標(biāo)準(zhǔn)”為依據(jù),全書共10個(gè)項(xiàng)目,分別為跨境電商視覺(jué)與體驗(yàn)設(shè)計(jì)認(rèn)知、圖片拍攝、圖片處理、短視頻拍攝、短視頻編輯、店鋪視覺(jué)營(yíng)銷策劃、PC端旺鋪首頁(yè)設(shè)計(jì)、PC端旺鋪二級(jí)頁(yè)及詳情頁(yè)設(shè)計(jì)、無(wú)線端的視覺(jué)與體驗(yàn)、旺鋪視覺(jué)診斷與優(yōu)化。每個(gè)項(xiàng)目均分解為若干任務(wù),每個(gè)任務(wù)均包含知識(shí)梳理、操作體驗(yàn)和應(yīng)用實(shí)戰(zhàn)3個(gè)模塊。完成全部項(xiàng)目后讀者能基本掌握阿里巴巴國(guó)際站店鋪裝修相關(guān)的基礎(chǔ)技能,達(dá)到跨境電商B2B店鋪設(shè)計(jì)助理崗位的技能要求。本書適合作為培訓(xùn)教材,也可以作為高等職業(yè)院校相關(guān)電子商務(wù)專業(yè)核心課程教材,或者作為相關(guān)從業(yè)人員參考用書。
北京水木學(xué)成教育科技有限公司是從事教育咨詢與技術(shù)服務(wù)的高科技企業(yè),在教育產(chǎn)品研發(fā)、人才測(cè)評(píng)、數(shù)據(jù)咨詢和企業(yè)人力資源服務(wù)等領(lǐng)域有著豐富的經(jīng)驗(yàn)。公司多年與清華大學(xué)(軟件學(xué)院)共建"現(xiàn)代服務(wù)工程標(biāo)準(zhǔn)體系聯(lián)合研究中心”,該中心以服務(wù)外包和跨境電子商務(wù)產(chǎn)業(yè)為重點(diǎn),進(jìn)行人才標(biāo)準(zhǔn)、測(cè)評(píng)體系和教育資源研發(fā),并承擔(dān)教育部和商務(wù)部委派給清華大學(xué)的相關(guān)課題的具體組織實(shí)施工作,科研成果多次通過(guò)兩部委鑒定,并有成果獲得清華大學(xué)特等獎(jiǎng)及北京市一等獎(jiǎng)。公司是國(guó)家服務(wù)外包人力資源研究院(簡(jiǎn)稱NISO)的科研成果推廣單位。NISO是由國(guó)家教育部、商務(wù)部聯(lián)合發(fā)文,依托清華大學(xué)設(shè)立的國(guó)家級(jí)研究院,主要工作涉及人才培養(yǎng)與學(xué)科建設(shè),產(chǎn)業(yè)研究與數(shù)據(jù)咨詢,政府智囊與決策支持,以及相關(guān)產(chǎn)業(yè)人力資源標(biāo)準(zhǔn)制定與國(guó)際合作,旨在解決當(dāng)前我國(guó)服務(wù)外包產(chǎn)業(yè)發(fā)展中的人才困境難題,建立人力資源標(biāo)準(zhǔn),完善人才培養(yǎng)和評(píng)價(jià)體系,為產(chǎn)業(yè)結(jié)構(gòu)調(diào)整做好人力資源儲(chǔ)備。受阿里巴巴和NISO委托,公司承擔(dān)"跨境電商B2B數(shù)據(jù)運(yùn)營(yíng)”教育部1+X職業(yè)技能等級(jí)證書項(xiàng)目技術(shù)支持和考務(wù)組織工作。公司還參與人社部新工種職業(yè)標(biāo)準(zhǔn)制定工作,在多個(gè)領(lǐng)域?yàn)樾袠I(yè)領(lǐng)先企業(yè)協(xié)同開發(fā)職業(yè)技能標(biāo)準(zhǔn)及認(rèn)證聯(lián)合運(yùn)營(yíng)工作。多年來(lái),公司在服務(wù)外包、跨境電商等新興產(chǎn)業(yè)領(lǐng)域,與地方政府、高等院校、企業(yè)組織等進(jìn)行著多層次的高效合作,深受社會(huì)各界的信任與好評(píng)。公司管理團(tuán)隊(duì)有著深刻的清華基因,"自強(qiáng)不息,厚德載物”,成立十余年來(lái),公司踏踏實(shí)實(shí)做研發(fā),認(rèn)認(rèn)真真做服務(wù),為促進(jìn)院校職業(yè)教育改革和產(chǎn)業(yè)升級(jí)轉(zhuǎn)型做出了應(yīng)有貢獻(xiàn)。
項(xiàng)目一跨境電商視覺(jué)與體驗(yàn)設(shè)計(jì)認(rèn)知·············································································.1
任務(wù)一 發(fā)現(xiàn)視覺(jué)效果···································································································.1
任務(wù)二感知體驗(yàn)設(shè)計(jì)···································································································.6
任務(wù)三探究影響視覺(jué)與體驗(yàn)的因素·················································································11
項(xiàng)目小結(jié)···················································································································.13
項(xiàng)目訓(xùn)練···················································································································.13
項(xiàng)目二圖片拍攝··········································································································.15
任務(wù)一 了解拍攝器材·································································································.15
任務(wù)二明確拍攝任務(wù)·································································································.23
任務(wù)三拍攝前準(zhǔn)備····································································································.28
任務(wù)四拍攝圖片·······································································································.32
項(xiàng)目小結(jié)···················································································································.41
項(xiàng)目訓(xùn)練···················································································································.41
項(xiàng)目三圖片處理··········································································································.44
任務(wù)一 了解 Photoshop 及其基本操作·············································································.44
任務(wù)二 Photoshop 摳圖技巧·························································································.49
任務(wù)三圖片的美化與精修···························································································.57
任務(wù)四圖像切片處理·································································································.63
項(xiàng)目小結(jié)···················································································································.66
項(xiàng)目訓(xùn)練···················································································································.66
項(xiàng)目四短視頻拍攝······································································································.68
任務(wù)一 了解視頻拍攝器材與道具··················································································.68
任務(wù)二理解視頻拍攝任務(wù)···························································································.74
任務(wù)三拍攝腳本創(chuàng)作·································································································.78
任務(wù)四視頻拍攝·······································································································.82
項(xiàng)目小結(jié)···················································································································.86
項(xiàng)目訓(xùn)練···················································································································.87
項(xiàng)目五視頻編輯··········································································································.88
任務(wù)一 主圖視頻制作·································································································.88
任務(wù)二詳情視頻制作·································································································.98
任務(wù)三 FEEDS 短視頻制作·························································································.107
本章小結(jié)··················································································································.113
本章練習(xí)··················································································································.113
項(xiàng)目六店鋪視覺(jué)營(yíng)銷策劃···························································································.114
任務(wù)一 了解店鋪定位································································································.114
任務(wù)二圖片素材收集與規(guī)劃·······················································································.118
任務(wù)三店鋪色彩搭配································································································.125
任務(wù)四視覺(jué)營(yíng)銷文案策劃··························································································.131
項(xiàng)目小結(jié)··················································································································.134
項(xiàng)目訓(xùn)練··················································································································.134
項(xiàng)目七 PC 端店鋪首頁(yè)設(shè)計(jì)·························································································.136
任務(wù)一 店招設(shè)計(jì)與發(fā)布·····························································································.136
任務(wù)二導(dǎo)航欄設(shè)置···································································································.139
任務(wù)三通欄廣告設(shè)置································································································.142
任務(wù)四熱區(qū)切圖······································································································.145
任務(wù)五店鋪首頁(yè)整體設(shè)計(jì)與發(fā)布·················································································.148
本章小結(jié)··················································································································.154
項(xiàng)目訓(xùn)練··················································································································.154
項(xiàng)目八 PC 端店鋪二級(jí)頁(yè)及詳情頁(yè)設(shè)計(jì)·······································································.156
任務(wù)一 店鋪二級(jí)頁(yè)面設(shè)計(jì)··························································································.156
任務(wù)二詳情頁(yè)母版設(shè)計(jì)·····························································································.161
任務(wù)三詳情頁(yè)模板設(shè)計(jì)·····························································································.165
任務(wù)四詳情頁(yè)的切片與上傳·······················································································.171
任務(wù)五主題營(yíng)銷活動(dòng)海報(bào)設(shè)計(jì)····················································································.178
項(xiàng)目小結(jié)··················································································································.182
項(xiàng)目訓(xùn)練··················································································································.182
項(xiàng)目九無(wú)線端的視覺(jué)與體驗(yàn)·······················································································.183
任務(wù)一 無(wú)線端旺鋪首頁(yè)設(shè)計(jì)·······················································································.183
任務(wù)二無(wú)線端旺鋪詳情頁(yè)設(shè)計(jì)····················································································.189
任務(wù)三無(wú)線端旺鋪裝修·····························································································.199
項(xiàng)目小結(jié)··················································································································.203
項(xiàng)目訓(xùn)練··················································································································.203
項(xiàng)目十旺鋪視覺(jué)診斷與優(yōu)化·······················································································.206
任務(wù)一 查詢并計(jì)算首頁(yè)跳出率····················································································.206
任務(wù)二用數(shù)據(jù)評(píng)估各頁(yè)面的設(shè)計(jì)效果···········································································.211
任務(wù)三旺鋪裝修綜合評(píng)價(jià)與優(yōu)化·················································································.219
項(xiàng)目小結(jié)··················································································································.226
項(xiàng)目訓(xùn)練··················································································································.226