Chapter 1 商務(wù)職場準(zhǔn)備戰(zhàn) Preparation
面試交流 Communicating with Interviewers 002
巧談優(yōu)點(diǎn)和缺點(diǎn) Advantages and Disadvantages 007
喜提錄用函 Receiving an Offer 011
認(rèn)識新同事 Meeting New Colleagues 016
Chapter 2 行政辦公 Administrative Work
接聽電話 Answering Phone Calls 022
接待來訪 Receiving Guests 027
收發(fā)傳真 Sending and Receiving Faxes 032
發(fā)送郵件 Sending an Email 036
文件歸檔 File Filing 041
購買辦公設(shè)備 Purchasing Office Equipment 046
Chapter 3 商務(wù)會議 Business Conferences
會前準(zhǔn)備 Preparing a Meeting 052
會議主持 Hosting a Meeting 057
各抒己見 Expressing Opinions 062
表達(dá)贊同 Showing Agreements 067
表達(dá)反對 Showing Disagreements 072
會議總結(jié) Making Summary 077
取消會議 Cancelling a Meeting 082
Chapter 4 市場營銷 Marketing
市場調(diào)研 Market Research 088
市場開發(fā) Market Development 094
銷售策略 Marketing Strategy 099
參加展會 Attending Trade Fairs 104
產(chǎn)品介紹 Product Presentation 110
開發(fā)潛在客戶 Developing Potential Customers 114
Chapter 5 客戶接待 Receiving Customers
行程安排 Making Arrangements 120
機(jī)場迎接 Meeting Guests at the Airport 125
安頓客戶 Getting Guests Settled 130
商務(wù)宴請 Business Banquets 135
參觀工廠 Showing Guests Around the Factory 140
贈送禮物 Giving Gifts 145
送別客戶 Seeing off Customers 150
Chapter 6 商務(wù)談判 Business Negotiation
初識客戶 Meeting with Customers 156
產(chǎn)品細(xì)節(jié) Product Details 160
產(chǎn)品包裝 Product Packing 164
洽談交貨期 Discussing Lead Time 169
價格談判：折扣率 Price Discussion：Discount 174
價格談判：付款方式 Price Discussion：Payment Terms 179
貨物保險 Insurance for Goods 184
簽訂合同 Signing the Contract 189
Chapter 7 貿(mào)易往來 Trade Contacts
收款與放單 Receiving Balance & Releasing B / L 194
貨物清關(guān) Customs Clearance 199
貨物檢查 Cargo Inspection 204
索賠與理賠 Claims and Compensation 209
糾紛與仲裁 Disputes and Arbitration 215
Chapter 8 商務(wù)合作Business Cooperation
商標(biāo)注冊與轉(zhuǎn)讓 Trademark Registering & Transferring 222
專利申請與轉(zhuǎn)讓 Patent Application & Transferring 227
招投標(biāo) Tendering and Biding 232
產(chǎn)品代理 Applying to Be an Agent 237
合資經(jīng)營 Joint Venture 242
Chapter 9 商務(wù)旅行 Business Trip
安排差旅 Trip Arrangements 248
差旅準(zhǔn)備 Trip Preparations 252
差旅報(bào)銷 Reimbursement of Travel Expenses 257
書單推薦
