《京商論（英文版）》初步總結了我們近兩年有關古代京商研究的成果，反映了我們對京商文化的基本認識和體會。京商文化是根植于北京的文化土壤中，具有深厚的國都和皇城色彩和京味文化特質(zhì)的商業(yè)文化。《京商論（英文版）》主要研究了京商和京商研究的基本概念，明確了古代京商的發(fā)展脈絡和主體特征，分析了歷史上北京著名商業(yè)街和老字號的發(fā)展環(huán)境及特點。
Contents
Ⅰ． An Analysis of Basic Theory of Beijing Business
Basic Concept and Features of Beijing Business
Contents of Research on Beijing Business
Methods of Research on Beijing business
Ⅱ． The Origin and Development Tracks of Beijing Business
The Evolution of Beijing Business in History
The Development Tracks and Features of Beijing Business
Ⅲ． An Analysis of Development Environment of Beijing Business
Beijing Business in Policy
Beijing Business in Consumption-orientation
Beijing Business in Cultural Cultivation
Ⅳ． Beijing businessmen and Business Groups
The Similarities and Differences between Beijing businessmen and Business Groups
Business Groups Organization-Industrial and Commercial Guild Hall
Ⅴ． Beijing’s Commercial Blocks in History
Zhongdu Business in the Jin Dynasty and Ancient Commercial Blocks in Tanzhou
The Origin of Business in the Yuan Dynasty and Commercial Blocks of The Bell and Drum Tower
The Commercial Scenes in Beijing in the Ming Dynasty and Commercial Blocks in Dongsi
Commercial Distribution in the Qing Dynasty in Beijing and Commercial Blocks at Qianmen
Ⅵ． Time-honored Brands in Beijing Business
The Development of Time-honored Brands in the Ming and Qing Dynasties
Operation Features of Time-honored Brands
The Story of Time-honored Brands and Figures of Beijing Business
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