商務(wù)英語(yǔ)閱讀教程1(學(xué)生用書(shū) 第2版)/新世紀(jì)商務(wù)英語(yǔ)專業(yè)本科系列教材
定 價(jià):48 元
叢書(shū)名:新世紀(jì)商務(wù)英語(yǔ)專業(yè)本科系列教材 , “十二五”普通高等教育本科國(guó)家級(jí)規(guī)劃教材
- 作者:謝文怡,王立非 編
- 出版時(shí)間:2017/3/1
- ISBN:9787544645157
- 出 版 社:上海外語(yǔ)教育出版社
- 中圖法分類:F7
- 頁(yè)碼:305
- 紙張:膠版紙
- 版次:1
- 開(kāi)本:16開(kāi)
《商務(wù)英語(yǔ)閱讀教程1(學(xué)生用書(shū) 第2版)/新世紀(jì)商務(wù)英語(yǔ)專業(yè)本科系列教材》主要培養(yǎng)學(xué)生的閱讀理解能力、語(yǔ)言觀察能力、邏輯思維能力、跨文化溝通能力、通過(guò)閱讀獲取信息的能力等。本教程把提高學(xué)生的閱讀技能,培養(yǎng)閱讀興趣,養(yǎng)成良好的閱讀習(xí)慣和擴(kuò)大詞匯量也作為預(yù)設(shè)目標(biāo)。
本教程選材力求短小精悍,內(nèi)容雋永,兼顧題材的豐富性和體裁的多樣性,特別注重文章的趣味性和可讀性,以培養(yǎng)和保護(hù)學(xué)生的閱讀興趣。每單元的閱讀材料涉及國(guó)際商務(wù)的一個(gè)領(lǐng)域,如營(yíng)銷、金融、會(huì)計(jì)、審計(jì)、稅務(wù)、跨國(guó)公司、投資、物流、房地產(chǎn)、統(tǒng)計(jì)、商務(wù)、貿(mào)易、法律、運(yùn)輸、旅游、銀行、廣告、零售、批發(fā)、保險(xiǎn)、電信、國(guó)際組織或政府間組織、國(guó)際協(xié)定等。閱讀技巧涉及詞匯理解、句子理解、篇章理解、段落理解和快速閱讀技巧等。在難度上由淺人深,篇幅上從短到長(zhǎng),循序漸進(jìn)。
Unit 1 Effective Communication
Part I Pre-reading Questions
Part II Extensive Reading
Text A Voice of Courage
Text B Tell Stories to Strengthen Organizational Bonds
Part HI Reading Skills
Part IV Supplementary Reading: How to Make the Multicultural Work Force Work
Part V Test Yourself
Unit 2 Soaring China
Part I Pre-reading Questions
Part II Extensive Reading
Text A Clicks to Brick
Text B Still Made in China
Part III Reading Skills
Part IV Supplementary Reading: Divergence Seen in Chinese Companies' Development
Part V Test Yourself
Unit 3 Gender Discrepancy
Part I Pre-reading Questions
Part II Extensive.Reading
Text A Home Truths about Working Families
Text B The Weaker Sex
Part III Reading Skills
Part IV Supplementary Reading: Humor Me
Part V Test Yourself
Unit 4 Staff Management
Part I Pre-reading Questions
Part II Extensive Reading
Text A Handle Your Men in the Office
Text B Seven Useful Lessons You Can Learn from a Bad Boss
Part III Reading Skills
Part IV Supplementary Reading: The New International Style of Management
Part V Test Yourself
Unit 5 Consumer Behavior
Part I Pre-reading Questions
Part II Extensive Reading
Text A The Rich Can Learn from the Poor about How to Be Frugal
Text B Here's How to Crack the Code on Your Customers' Behavior
Part III Reading Skills
Part IV Supplementary Reading: How Consumers Rewrote the Old Recessionary Rules
Part V Test Yourself
Unit 6 Marriage Issues
Part I Pre-reading Questions
Part II Extensive Reading
Text A Three Views of Marriage
Text B Married, with Money
Part III Reading Skills
Part IV Supplementary Reading: Yours, Mine & Mine
Part V Test Yourself
Unit 7 Corporate Social Responsibility
Part I Pre-reading Questions
Part II Extensive Reading
Text A What Businesses Owe the World: Then and Now
Text B Don't Put People Before Profits
Part III Reading Skills
Part IV Supplementary Reading: Social Saints, Fiscal Fiends
Part V Test Yourself
Unit 8 Career Success
Part I Pre-reading Questions
PartlI Extensive Reading
Text A Brain-twisting Job Interview Questions by Microsoft
Text B It's Time for a Brand New You
Part III Reading Skills
Part IV Supplementary Reading: Why Can't You Find a Job?
Part V Test Yourself
Unit 9 Positive Attitudes
Part I Pre-reading Questions
Part II Extensive Reading
Text A Be Happy 'Cause I Choose Happiness
Text B If You Fire People, Don't Be a Jerk about It
Part III Reading Skills
Part IV Supplementary Reading: Positive Thinkers
Part V Test Yourself
Unit 10 Out-of-the-box Thinking
Part I Pre-reading Questions
Part II Extensive Reading
Text A How Fast Can You Learn?
Text B Student Teachers
Part III Reading Skills
Part IV Supplementary Reading: Got ideas?
Part V Test Yourself
Unit 11 Time Management
Part I Pre-reading Questions
Part II Extensive Reading
Text A 20 Ways to Save 20 Minutes
Text B How Much Time Should CEOs Devote to Customers?
Part III Reading Skills
Part IV Supplementary Reading: Time Management in the Age of Social Media
Part V Test Yourself
Unit 12 Green Business
Part I Pre-reading Questions
Part II Extensive Reading
Text A Succeeding as a \"Green\" Business
Text B The Wellness Boom
Part III Reading Skills
Part IV Supplementary Reading: Recycle, Reuse, Reprofit:
Startups Try to Make Money Selling Your Stuff
Part V Test Yourself
Unit 13 Honesty Issues
Part I Pre-reading Questions
Part II Extensive Reading
Text A In Search of Honesty
Text B 5 Ways to Spot a Liar
Part III Reading Skills
Part IV Supplementary Reading: Slasher Attack
Part V Test Yourself
Unit 14 Ways of Investment
Part I Pre-reading Questions
Part II Extensive Reading
Text A Ways to Keep More Cash
Text B When Stocks Tank, Some Investors Stampede
to Alpacas
Part III Reading Skills
Part IV Supplementary Reading: Get the Right Coverage
Part V Test Yourself
Unit 15 Retirement Planning
Part I Pre-reading Questions
Part II Extensive Reading
Text A How Long Will You Live?
Text B Plan Ahead to Beat Retirement Blues
Part III Reading Skills
Part IV Supplementary Reading: Over 60 and Overlooked
Part V Test Yourself
Unit 16 Era of Big Data
Part I Pre-reading Questions
Part II Extensive Reading
Text A The Second Age of Reason
Text B Mass Individualism Makes Life Tough for
Consumer Product Giants
Part III Reading Skills
Part IV Supplementary Reading: Computer Chips and Dip
Part V Test Yourself
Appendix: Key to Test Yourself