本書為商務英語系列教材中商務英語閱讀系列的第三冊,在內(nèi)容上注重英語閱讀技能與商務基礎知識的并重,同時兼顧跨文化交際意識的培養(yǎng)。全書共十二單元,內(nèi)容主要涉及公司管理層如何激發(fā)員工效率和員工如何實現(xiàn)自身價值大化兩個方面,可供讀者在提高英語閱讀技能的同時提升自身的職場素質(zhì),適合商務英語專業(yè)學生或國際商務領(lǐng)域的讀者使用。
Unit 1College Internships
Part IThemeBased Reading
Text AThe Importance of Internships to College Students
Text BBeating the Big City Lights for Tech Recruitment
Part IIReading Skills
Reading Strategies—How to Read Textbooks, Essays and Novels
Part IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 2Motivating People
Part IThemeBased Reading
Text AWhat People Want from Work: Motivation
Text BMotivating People: Getting Beyond Money
Part IIReading Skills
Denotation and Connotation
Part IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 3Organization
Part IThemeBased Reading
Text AThe Six Defining Traits of the Successful 21st Century Organization
Text BRenewal Ability of Organizations
Part IIReading Skills
Making Inferences
Part IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 4Career
Part IThemeBased Reading
Text ACareer Development
Text BHow to Start Thinking About a Career Change
Part IIReading Skills
Figurative Language
Part IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 5Job Satisfaction
Part IThemeBased Reading
Text AImprove Your Employees’ Job Satisfaction
Text BHow to Keep APlayers Productive
Part IIReading Skills
Distinguishing Between Facts and Opinions
Part IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 6Business Competition
Part IThemeBased Reading
Text ACompetition
Text BEconomic Competition
Part IIReading Skills
Techniques that Twist the Truth
Part IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 7Promotion
Part IThemeBased Reading
Text AConsumer Sales Promotion
Text BHow to Make Attractive Promotions
Part IIReading Skills
Identifying the Author’s Purpose
Part IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 8Business Leadership
Part IThemeBased Reading
Text AThe Real Leadership Lessons of Steve Jobs
Text BHow Should Managers Lead Their Organization?
Part IIReading Skills
Identifying the Author’s Viewpoint
Part IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 9Management Style
Part IThemeBased Reading
Text AChoosing a Managerial Style of Your Own
Text BMicrosoft Enters Middle Age
Part IIReading Skills
Identifying the Author’s Tone
Part IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 10Crisis Management
Part IThemeBased Reading
Text ABusiness Crisis
Text BHow to Resolve a Crisis
Part IIReading Skills
Drawing Conclusions and Predicting Outcomes
Part IIIReading Practice