《新編實(shí)用英語綜合教程3(第3版)》的修訂目標(biāo)是“更新與升級”,而不是“重起爐灶”,在讓老用戶感到熟悉與親切的同時(shí),又感覺到新思路、新內(nèi)容、新氣息;為新用戶則提供一套理念更新?lián)Q代的“更新版新編實(shí)用英語”。 第三版進(jìn)一步體現(xiàn)了“三加強(qiáng)”的原則:加強(qiáng)聽說、加強(qiáng)表達(dá)、加強(qiáng)實(shí)用。第三版特別加強(qiáng)了聽說部分的訓(xùn)練,更注重實(shí)用交際能力的培養(yǎng);增編《新編實(shí)用英語·職場手冊》的目的就是使《新編實(shí)用英語》更好更直接地為學(xué)生求職和深造服務(wù)。 第三版追求的目標(biāo)不僅“要實(shí)用,要好教,更要好學(xué)”,還要便于創(chuàng)設(shè)“學(xué)習(xí)輕松、學(xué)用結(jié)合、課堂,職場交融”的教學(xué)環(huán)境。新編和更新的課文更具時(shí)代氣息,體現(xiàn)了職場交際的特色,語言更具時(shí)代性,更有利于激發(fā)學(xué)生的學(xué)習(xí)興趣,如新增的網(wǎng)絡(luò)討論和博客交流等。 第三版更加注意體現(xiàn)人文因素和跨文化交際,特別加編了Appreciating Culture Tips(文化欣賞提示),讓學(xué)生討論生活哲理和職業(yè)道德警語(Mottos of Life Philosophy and Business Ethics),欣賞語言及其所包含的人生哲理。 《新編實(shí)用英語綜合教程3(第3版)所進(jìn)行的探索與嘗試符合高職高專英語教學(xué)改革的方向和迫切需求,編者相信本教材一定能得到廣大高職高專院校師生的歡迎與支持,也希望更多的院校積極參與教學(xué)、教材改革的實(shí)踐。我們始終抱著虛心聽取意見、深入研究、不斷完善的態(tài)度,力求使《新編實(shí)用英語》(第三版)成為廣大師生的誠摯朋友。
Unit One Promoting Activities
Section ⅠTalking Face to Face
Seation Ⅱ Being All Ears
Section Ⅲ Trying Your Hand
Section Ⅳ Maintaining a Sharp Eye
Passage Ⅰ Creative Strategies Prompt Consumers to Buy, Buy, Buy
Passage Ⅱ Promotion Methods
Section V Appreciating Culture Tips
Unit Two Company Profiles
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Trying Your Hand
Section Ⅳ Maintaining a Sharp Eye
passage ⅠDeveloping Your Company Image
Passage Ⅱ Everyone Has a Chance to Win
Section V Appreciating Culture Tips
Unit Three Purchase and Payment
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Trying Your Hand
Section Ⅳ Maintaining a Sharp Eye
Passage Ⅰ How Safe Is Your Mobile Wallet?
Passage Ⅱ E-business Means Opportunities
Section V Appreciating Culture Tips
Unit Four Tratining Across Cultures
Section Ⅲ Trying Your Hand
Section Ⅳ Maintaining a Sharp Eye
Passage Ⅰ Cultural Diversity in the Workplace
Passage Ⅱ Change, or Get Left Behind
Section VAppreciating Culture Tips
Unit Five Barndsand Advertisements
Section Ⅱ Talking Face to Face
Section Ⅲ Being All Ears
Section Ⅳ Maintaining a Sharp Eye
Passage Ⅰ ElsietheCow
Passage Ⅱ ExperientiaIBranding
Section V Appreciating Culture Tips
Unit Six Sharing the Loss
Passage Ⅰ SharingEconomicLossesThroughlnsurance
Passage Ⅱ BeCarefulwithYourPolicy
Section V Appreciating Culture Tips
……
Unit Seven Busy Agenda and Schedule
Unit Eight Thinking Global,Acting Local