職通商務英語》立體化系列教材由《職通商務英語綜合教程1-4冊》、《職通商務英語聽說教程1-3冊》、《職通商務英語拓展教程1-4冊》三大模塊構成。其中,《職通商務英語基礎教程》重點講解商務概念、術語、基本技能等初級商務知識;《職通商務英語綜合教程》注重商務英語基礎知識和商務綜合技能的培養(yǎng)與訓練;《職通商務英語聽說教程》強調商務英語聽說能力的提高與鞏固;《職通商務英語拓展教程》重視商務知識、概念、原理、技巧的補充和拓展。因此,每個模塊都具有比較完整而獨立的內容體系,既具有獨立價值,但又反映相關內容的聯(lián)系和綜合。每個模塊的知識內容都圍繞一定的主線展開,根據(jù)學生的認知規(guī)律,確定知識內容的呈現(xiàn)順序,使之形成結構合理的知識體系。
Unit 1 Corporate Innovation
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Opening Case
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Unit 2 International Operations
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Opening Case
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Unit 3 Strategic Management
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Lecturing Hints
Opening Case
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Unit 4 International Marheting
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Lecturing Hints
Opening Case
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Case Study
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Unit 5 E-Commerce
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Background Information
Lecturing Hints
Opening Case
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Case Study
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Unit 6 International Franchising
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Lecturing Hints
Opening Case
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Unit 7 Global Supply Chain Management
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Lecturing Hints
Opening Case
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Case Study
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Unit 8 Venture Investment
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Lecturing Hints
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Unit 9 International Service Outsourcing
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Lecturing Hints
Opening Case
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Unit 10 Intercultural Business Communication
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Lecturing Hints
Opening Case
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Case Study
Focus on Skills