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商務(wù)談判英語 看這本就夠了
《商務(wù)談判英語 看這本就夠了》旨在幫助讀者掌握商務(wù)談判基本用語,熟悉各種商務(wù)談判活動,了解商務(wù)談判活動背景及常識、程序變換,擴充商務(wù)知識,擴大專業(yè)詞匯,訓(xùn)練談判基本技巧及提高談判能力和商務(wù)談判分析處理能力。通過對該書的學(xué)習(xí),讀者能了解和掌握國際商務(wù)談判的基本原則和技巧,并能流利地用英語進(jìn)行商務(wù)溝通、完成商務(wù)談判。
商務(wù)活動離不開商務(wù)談判,商務(wù)談判既是商務(wù)活動的重要內(nèi)容,又是商務(wù)活動的必要手段。因此,要順利地開展商務(wù)活br動首先要能夠成功地進(jìn)行商務(wù)談判。為了幫助從事國際商務(wù)談
判人員或有志于商務(wù)談判的人士盡快熟悉并掌握國際商務(wù)談判
的原理和技能,我們精心編寫了《商務(wù)談判英語 看這本就夠了》。本書旨在提升英語談判能力,讓您在精心設(shè)計的內(nèi)容中,br熟悉各種商務(wù)談判活動。
本書內(nèi)容深入淺出,讓您輕松學(xué)習(xí),快速進(jìn)階。共分為兩大部分:
Part 1 成功談判 商場無敵
一、背景介紹:融和作者多年商場經(jīng)驗,為您做詳盡的談判戰(zhàn)略分析!
二、范例對話:為了方便您對本書內(nèi)容的全面吸收,本書特將主要單詞用有色字體標(biāo)出,方便您記憶。同時,對話部分br也附上了中文譯解,增加您對談判用語、慣用語的印象與熟悉度。三、談判停看聽:根據(jù)對話使用時機與實際臨場狀況做出符合談判情境的解析,用原汁原味的英語說明,補充談吐用詞揭秘談判技巧秘訣!
四、重要詞匯:上百個符合商務(wù)談判情境的單詞,是您談判時最不可或缺的關(guān)鍵詞匯,另外搭配常用詞組,談判貼士絕br對不能錯過!
Part 2 商務(wù)談判贏家關(guān)鍵句
日常英語會話本身重在表達(dá)自身想法,有效達(dá)成溝通,完成意見交換。而商界常需使用到的談判英語,程度上則更進(jìn)階,
您必須在表達(dá)己意之外,還要說服對方、改變對方立場,這已經(jīng)不是單純的禮貌性會話可以概括的,很多時候您可能需要強硬地堅定立場,以迂回戰(zhàn)術(shù)旁敲側(cè)擊,或者展開瓦解對方防線的心理戰(zhàn)術(shù)。
為此,本書特別收錄談判桌上最常出現(xiàn)的慣用語,教你如
何以純熟的技巧分析談判焦點,適時以退為進(jìn)、以攻為守,或是轉(zhuǎn)換語氣、堅守立場,熟練這些談判桌上臨機應(yīng)變的技巧,就能輕松練就談判英語,活用籌碼出奇制勝!
英語專欄作家、擅長說故事,也是計算機、信息、網(wǎng)絡(luò)專家著有多本英語學(xué)習(xí)教材, 憑借多年經(jīng)驗累積,寫出實用的營銷英語會話
Pat 1 成功談判 商場無敵
Chapte 1 Daily Negotiations 日常談判................................................................................1 Chapte 2 Sometimes Its Fast and Easy 快速、簡單的談判..............................................................13 Chapte 3 Playing Fai 公平交易..............................................................................23 Chapte 4 Honesty is the Best Policy 誠實是上策..........................................................................33 Chapte 5 Motivation 動機......................................................................................37 Chapte 6 The Non-Deale 談判傀儡..............................................................................45 Chapte 7 Pepaing fo the Negotiation Session 準(zhǔn)備談判..............................................................................57 Chapte 8 Incease the Quantity 增加數(shù)量..............................................................................67 Chapte 9 Modify the Delivey Date 修改交貨日期......................................................................73 Chapte 10 Alte the Point of Delivey 改變交貨地點.....................................................................77 Chapte 11 Alte the Schedule of Payments 改變原定的付款日期.........................................................83 Chapte 12 Alte the Time Fame 改變時間日程......................................................................87 Chapte 13 Negotiations Staff Who to Bing 談判組員的篩選.................................................................93 Pat 2 商務(wù)談判贏家關(guān)鍵100句 A go acoss the steet 到別處買東西....................................................................................106 B get (his)eaings 理出頭緒 ...........................................................................................108 ell inge 就是這個;打開局面;扭轉(zhuǎn)乾坤 ....................................................110 ig time 有聲有色;高人一等;很有成就 ....................................................112 theottom line 結(jié)果 ...................................................................................................114 (Im) notuying (it) 我才不信 ...........................................................................................116 C (we) cant lose 一定沒有問題 ...................................................................................118 come up a little 多加一點 ...........................................................................................120 pice concession 降價 ...................................................................................................122 the ceam of the cop 最優(yōu)秀的;出類拔萃;精英 ............................................................124 cut to the chase 只談重點;直截了當(dāng)?shù)卣f ................................................................126 D its a deal 就這樣說定;成交 ............................................................................128 the impossile deam 不可能完成的夢想 ............................................................................131 dumping 傾銷 ...................................................................................................133 E Im all eas 全神貫注地聽;洗耳恭聽 ................................................................135 enough is enough 我受夠了 ...........................................................................................137 F facto in 將……列為重要因素;考慮進(jìn)來 ....................................................139 G (weve) got a deal 就這樣說定;成交 ............................................................................141 H come in handy 用得著;隨手可得 ............................................................................143 hang tough 堅持到底 ...........................................................................................145 in a heateat 立刻 ...................................................................................................147 I in house 內(nèi)部 ...................................................................................................149 in a un 一次;一輪;一期 ............................................................................151 industy wide 整個行業(yè)的 .......................................................................................153 J (we) jump on it 把握良機;抓住機會 ........................................................................155 K keep up (my) end 遵守承諾 ...........................................................................................157 L locked in 不能變動;無法改變 ........................................................................159 in fo the long haul 長長久久;堅持到最后 ....................................................................162 eak things loose 打破僵局 ...........................................................................................164 M makeelieve 假裝 ...................................................................................................166 get (the talks) moving 突破僵局;打開局面 ........................................................................168 N none the less 仍然 ...................................................................................................170 estalished nom 已制定的標(biāo)準(zhǔn) ...................................................................................172 numes people 和數(shù)字為伍的人 ...............................................................................174 O a vey attactive offe 很誘人的提議 ...................................................................................176 opeating losses 運營損失 ...........................................................................................178 on the othe hand 從另一方面來說 ...............................................................................180 P petty much 差不多就是 .......................................................................................182 asking pice 起價 ...................................................................................................184 pull the plug 停止(某事) ...................................................................................186 punch list 問題清單 ...........................................................................................188 Q evey quate 每一季 ...............................................................................................190 R get theall olling 開始進(jìn)行某事 ...................................................................................192 on the opes 岌岌可危 ...........................................................................................194 S dead seious 非常嚴(yán)肅、認(rèn)真 ...............................................................................196 (ou) maket shae (我們)的市占率 ............................................................................198 shave the pice 降低價格 ...........................................................................................200 a sting of 一連串的 ...........................................................................................202 sweeten the offe 將報價弄得更好 ........................................................................204 T on the tale 攤開來說 ...........................................................................................206 talk tukey 討論重點 ...........................................................................................208 played (he) tump cad 亮出(她的)王牌 ............................................................................210 U up (the) offe 提高價格 ...........................................................................................212 up to speed 趕上進(jìn)度 ...........................................................................................214
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