《21世紀(jì)商務(wù)英語系列教材·商務(wù)英語閱讀:中國視角》每篇課文都是選自英美主要權(quán)威刊物,如《經(jīng)濟學(xué)家》、《時代周刊》、《紐約時報》、《新聞周刊》、《金融時報》等,為英語學(xué)習(xí)者提供了純正的商務(wù)英語閱讀素材,使其在獲得商務(wù)知識的同時,也夯實了廣大英語學(xué)習(xí)者的英語閱讀水平。本書文章全部選自2010年以來英美各大主要刊物刊登的最新評論文章,具有鮮明的時代特征,有助于學(xué)生了解和把握當(dāng)前國際商務(wù)領(lǐng)域的熱點問題,進而為學(xué)生提供研究導(dǎo)向和關(guān)注話題。文章從中國商務(wù)的視角,分析當(dāng)前中國商務(wù)領(lǐng)域的發(fā)展?fàn)顩r,其所涵蓋的商務(wù)領(lǐng)域包括金融、國際貿(mào)易、電子商務(wù)、產(chǎn)品營銷、公司經(jīng)營、文化差異、人力資源管理等方面。《21世紀(jì)商務(wù)英語系列教材·商務(wù)英語閱讀:中國視角》適于作高等院校商務(wù)英語、國際貿(mào)易、企業(yè)管理等專業(yè)的英語閱讀教材也可做外貿(mào)部門和經(jīng)濟管理部門工作人員的國際商務(wù)英語培訓(xùn)教材或自學(xué)的重要參考書。
Ⅰ. China and World
1. Chinese Acquisitions: China Buys up the world
2. India vs. China: Whose Economy Is Better?
3. What do soaring Chinese wages mean for global manufacturing?
4. China's Investment Overseas in 2010
Ⅱ. Investment Environment in China
5. Shrouded in Mystery: Chinese Executive Compensation
6. China Knows It Must Innovate
7. Six keys to Profiting in China
8. As Wages Rise, Time to Leave China
Ⅲ. Finance in China
9. Currency Move: Latest Sign of China's Transformation
10. Don't Blame China's Currency for U.S. Trade Deficit
11. Chinese Equities Recover as Beijing Battles Inflation
12. China's "Overinvestment" Problem May Be Greatly Overstated
IV. Manufacturing in China
13. When will China produce a car brand people want to drive?
14. Why Apple's products are "Designed in California" but "Assembledin China"
15. Lenovo Soars in China, struggles in U.S.
16. Comae: China's Challenge to Airbus and Boeing
Ⅴ. E-commerce in China
17.Cracking E-Commerce in China
18. How eBay Found a Secret Way into China
19. How to Sell Online in China
Ⅵ. Retail Industry in China
20. Chinese Fuel Soaring Shop Rents in Hong Kong
21. A Comeback plan for Gome, 'China's Best Buy'
Ⅶ. Movie Industry in China
22. Avatar 2: Made in China?
23. Hollywood Goes to China
24. Hollywood Looks to China for Movie Money