篇 市場開發(fā)
章 大河文明旅游產(chǎn)品與業(yè)態(tài) / 4
節(jié) 大河文明旅游產(chǎn)業(yè)布局 / 4
一、產(chǎn)業(yè)發(fā)展格局 / 4
二、產(chǎn)業(yè)發(fā)展結構 / 7
三、產(chǎn)業(yè)發(fā)展趨勢 / 8
第二節(jié) 大河文明旅游產(chǎn)品類型 / 11
一、生態(tài)觀光類 / 11
二、教育科普類 / 12
三、科技智慧類 / 13
四、體育運動類 / 14
五、文博創(chuàng)意類 / 15
六、休閑度假類 / 16
第三節(jié) 大河文明旅游新興業(yè)態(tài) / 17
一、研學旅游 / 18
二、低空旅游 / 19
三、房車旅游 / 21
四、康養(yǎng)旅游 / 23
第二章 大河文明旅游消費者行為 / 25
節(jié) 大河文明旅游消費者分析 / 25
一、消費能力 / 25
二、消費特征與偏好 / 28
三、旅游市場細分 / 30
第二節(jié) 大河文明旅游市場分析 / 33
一、旅游市場規(guī)模 / 33
二、旅游市場結構 / 39
第三節(jié) 大河文明旅游市場開發(fā)策略 / 43
一、文化興旅，產(chǎn)業(yè)融合 / 43
二、區(qū)域聯(lián)動，整合協(xié)作 / 47
三、品牌塑造，宣傳營銷 / 50
第二篇 高質(zhì)量發(fā)展
章 大河文明旅游對社會發(fā)展的影響 / 54
節(jié) 大河文明旅游的經(jīng)濟影響 / 54
一、旅游與經(jīng)濟規(guī)模 / 55
二、旅游與經(jīng)濟結構 / 56
三、旅游與經(jīng)濟質(zhì)量 / 58
第二節(jié) 大河文明旅游的環(huán)境影響 / 60
一、旅游與環(huán)境效益 / 61
二、旅游與環(huán)境沖突 / 62
第三節(jié) 大河文明旅游的文化影響 / 65
一、旅游與文化傳播 / 65
二、旅游與文化變遷 / 68
三、旅游與文化傳承 / 69
第二章 大河文明旅游面臨挑戰(zhàn)與應對策略 / 72
節(jié) 大河文明旅游面臨的自然災害及應對策略 / 72
一、水環(huán)境風險 / 72
二、地質(zhì)災害 / 74
三、氣象災害 / 76
第二節(jié) 大河文明旅游面臨的資源威脅及應對策略 / 78
一、旅游資源開發(fā)與保護的關系 / 79
二、大河文明旅游面臨的自然旅游資源威脅與應對策略 / 81
三、大河文明旅游面臨的人文旅游資源威脅與應對策略 / 83
第三節(jié) 大河文明旅游面臨的經(jīng)濟波動及應對策略 / 87
一、旅游發(fā)展與宏觀經(jīng)濟的關系 / 87
二、大河文明旅游與經(jīng)濟周期性波動 / 88
三、大河文明旅游與突發(fā)性經(jīng)濟危機 / 90
第三章 大河文明旅游高質(zhì)量發(fā)展戰(zhàn)略 / 95
節(jié) 大河文明旅游高質(zhì)量發(fā)展內(nèi)涵及原則 / 95
一、大河文明旅游高質(zhì)量發(fā)展內(nèi)涵 / 95
二、大河文明旅游高質(zhì)量發(fā)展基本原則 / 96
第二節(jié) 大河文明旅游高質(zhì)量發(fā)展必要性與戰(zhàn)略思路 / 98
一、大河文明旅游高質(zhì)量發(fā)展必要性 / 98
二、大河文明旅游高質(zhì)量發(fā)展戰(zhàn)略思路 / 99
第三節(jié) 大河文明旅游高質(zhì)量發(fā)展戰(zhàn)略舉措 / 104
一、城市群一體化建設 / 104
二、立體交通走廊建設 / 109
三、生態(tài)補償機制建設 / 114
第三篇 區(qū)域合作經(jīng)驗
章 中國大河文明旅游區(qū)域合作案例 / 122
節(jié) 黃河沿線區(qū)域合作 / 122
一、區(qū)域合作形式 / 122
二、區(qū)域合作經(jīng)驗 / 128
三、區(qū)域合作發(fā)展建議 / 129
第二節(jié) 長江沿線區(qū)域合作 / 132
一、區(qū)域合作形式 / 132
二、區(qū)域合作經(jīng)驗 / 137
三、區(qū)域合作發(fā)展建議 / 138
第三節(jié) 珠江沿線區(qū)域合作 / 140
一、區(qū)域合作形式 / 140
二、區(qū)域合作經(jīng)驗 / 144
三、區(qū)域合作發(fā)展建議 / 145
第二章 世界大河文明旅游區(qū)域合作案例 / 148
節(jié) 瀾滄江湄公河沿線區(qū)域合作 / 148
一、區(qū)域合作形式 / 148
二、區(qū)域合作經(jīng)驗 / 153
三、區(qū)域合作發(fā)展建議 / 154
第二節(jié) 萊茵河沿線區(qū)域合作 / 155
一、區(qū)域合作形式 / 155
二、區(qū)域合作經(jīng)驗 / 158
三、區(qū)域合作發(fā)展建議 / 159
第三節(jié) 尼亞加拉河沿線區(qū)域合作 / 160
一、區(qū)域合作形式 / 160
二、區(qū)域合作經(jīng)驗 / 163
三、區(qū)域合作發(fā)展建議 / 163
Part Ⅰ Tourism Market Development
Chapter One Tourism Products and Business Format in Great River Valley
Civilization / 168
Section 1 Industrial Layout of the Great River Valley Civilization Tourism / 168
- Industrial Development Pattern / 169
- Industrial Development Structure / 172
- Industrial Development Trend / 175
Section 2 Product Types in Great River Valley Civilization Tourism / 178
- Ecological Tourism Products / 179
- Science and Education Tourism Products / 180
- Smart Tourism Products / 182
- Sports Tourism Products / 183
- Cultural and Creative Tourism Products / 185
- Leisure Tourism Products / 186
Section 3 Emerging Business Formats in Great River Valley Civilization Tourism / 188
- Study Tours / 188
- Low-altitude Tourism / 191
- Recreational Vehicle Tourism / 193
- Wellness Tourism / 195
Chapter Two Consumer Behavior in Great River Valley Civilization
Tourism / 199
Section 1 Consumer Analysis of Great River Valley Civilization Tourism / 199
- Consumption Capability / 200
- Consumption Characteristics and Preferences / 203
- Tourism Market Segmentation / 207
Section 2 Market Analysis of Great River Valley Civilization Tourism / 211
- Tourism Market Scale / 211
- Tourism Market Structure / 219
Section 3 Market Strategy of Great River Valley Civilization Tourism / 226
- Prosper Tourism with Culture and Industry Integration / 226
- Regional Interaction and Cooperation / 232
- Brand Building and Marketing / 237
Part Ⅱ High Quality Development
Chapter One Influences of Great River Valley Civilization Tourism on Social
Development / 242
Section 1 Economic Impact of Great River Valley Civilization Tourism / 243
- Tourism and Economic Scale / 243
- Tourism and Economic Structure / 246
- Tourism and Economic Quality / 248
Section 2 Environmental Impact of Great River Valley Civilization Tourism / 251
- Tourism and Environmental Benefits / 252
- Conflicts Between Tourism and Environment / 254
Section 3 Cultural Impact of Great River Valley Civilization Tourism / 258
- Tourism and Cultural Communication / 258
- Tourism and Cultural Change / 261
- Tourism and Cultural Inheritance / 264
Chapter Two Challenges and Coping Strategies for Great River Valley
Civilization Tourism / 267
Section 1 Natural Disasters Faced by Great River Valley Civilization Tourism and
Solutions / 267
- Aqua Environment Risk / 267
- Geological Hazard / 270
- Meteorological Disaster / 274
Section 2 Resource Threats and Countermeasures of River Valley Civilization
Tourism / 278
- The Relationship between Tourism Resources Development and
Protection / 278
- The Threat of Natural Tourism Resources Faced by the Great Valley
Civilization Tourism and Its Coping Strategies / 281
- The Threat of Human Tourism Resources faced by the Great Valley
Civilization Tourism and Its Coping Strategies / 285
Section 3 The Economic Fluctuation and Coping Strategies
of Great Valley Civilization Tourism / 291
- The Relationship between Tourism Development and Macro Economy / 291
- River Valley Civilization Tourism and Economic Cyclical Fluctuation / 292
- Great Valley Civilization and Accidental Economic Crisis / 296
Chapter Three High-quality Development Strategy of Great River Valley
Civilization Tourism / 302
Section 1 Connotation and Principles of High-quality Development of Great River Valley
Civilization Tourism / 302
- The Connotation of High-quality Development of Great River Valley
Civilization Tourism / 302
- Principles of High-quality development of Great River Valley Civilization
Tourism / 304
Section 2 The Necessity and Strategic Thinking of the High-quality development of Great
River Valley Civilization Tourism / 306
- The Necessity of High-quality development of Great River Valley
Civilization Tourism / 306
- Strategic Thinking on the High-quality Development of Great River Valley
Civilization Tourism / 307
Section 3 Strategic Measures for the High-quality Development of Great River Valley
Civilization Tourism / 314
- Integrated Construction of Urban Agglomeration / 314
- Construction of Three-Dimensional Traffic Corridor / 320
- Construction of Ecological Compensation Mechanism / 328
Part Ⅲ Regional Tourism Cooperation Experience
Chapter One The Cases of Great River Valley Civilization Tourism Reginal
Cooperation in China / 340
Section 1 Reginal Tourism Cooperation along the Yellow River / 340
- Modes of Regional Tourism Cooperation / 341
- Experiences on Regional Tourism Cooperation / 350
- Suggestions on Regional Tourism Cooperation / 352
Section 2 Tourism Reginal Cooperation along the Yangtze River / 356
- Modes of Regional Tourism Cooperation / 357
- Experiences on Regional Tourism Cooperation / 365
- Suggestions on Regional Tourism Cooperation / 368
Section 3 Tourism Reginal Cooperation along the Pearl River / 370
- Modes of Regional Tourism Cooperation / 371
- Experiences on Regional Tourism Cooperation / 377
- Suggestions on Regional Tourism Cooperation / 380
Chapter TWO Case Studies on Tourism about Regional Cooperation of World
Great River Valley Civilization / 383
Section 1 Regional Cooperation Along the Lancang River and the Mekong River / 383
- Modes of Regional Tourism Cooperation / 383
- Experiences on Regional Tourism Cooperation / 391
- Suggestions on Regional Tourism Cooperation / 393
Section 2 Regional Cooperation Along the Rhine River / 394
- Modes of Regional Tourism Cooperation / 395
- Experiences on Regional Tourism Cooperation / 399
- Suggestions on Regional Tourism Cooperation / 401
Section 3 Regional Cooperation Along Niagara River / 402
- Modes of Regional Tourism Cooperation / 403
- Experiences on Regional Tourism Cooperation / 406
- Suggestions on Regional Tourism Cooperation / 407
參考文獻 / 410
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